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Written by Segmentify

05 February 2024

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Silenti Jewelry Reduces Product Bundle Creation Time, Leading to a 10% Surge in AOV 

Born out of the idea of offering high-quality silver jewellery with modern designs, Silenti Jewelry is one of Bulgaria’s leading silver jewellery brands.

Time-saving

The streamlined bundle creation process is significantly time-saving.

AOV

The result is a strong sign of the solution’s effect on purchasing behaviour.

Challenges Faced by Silenti Jewelry

1. Time-consuming bundle creation

Silenti Jewelry faced a considerable challenge in the time-intensive process of manually creating product bundles. Recognising the need for efficiency, the primary objective was to significantly reduce the time spent on bundle creation and introduce automation to this intricate process.

2. Product size variability

Another challenge stemmed from the diverse nature of Silenti’s jewellery, particularly in varying sizes, a critical consideration for items such as rings. To enhance the user experience, Silenti sought a solution that would seamlessly display all available sizes for a chosen bundle option.

3. Transparent discount presentation

Lastly, the company aimed to automatically showcase the discount amounts on individual products and the entire bundle. Silenti understood that customers are more inclined to purchase a bundle when they perceive added value through discounts. Highlighting the savings became a crucial strategy in convincing customers of the bundle’s value.

Solution: Effortless Product Bundling with Segmentify

Addressing these challenges head-on, Silenti found the perfect solution in Segmentify’s Dynamic Bundles. Download the Silenti Jewelry x Segmentify success story to get the details using the button on the left side of the page!

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Segmentify's G2 Winter 2023 badges: Best Support for eCommerce Search; eCommerce Personalisation High Performer in Europe; Leader for eCommerce Personalisation, eCommerce Search and eCommerce Analytics; Momentum Leader for eCommerce Analytics and eCommerce Search; Best Estimated ROI for eCommerce Search; Fastest Implementation for eCommerce Search.

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