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Written by Segmentify

01 March 2024

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Via Marte’s Gamification Journey to 75% Email CTR in 2 Weeks

For almost five decades, Via Marte has been committed to setting the standard for fashion and quality. Their dedication to staying on-trend leads to sought-after, distinctive designs catering to various women’s styles.

Emails

More than 8500 user emails were collected.

CTR

Welcome emails generated 75% CTR in 2 weeks.

ROI

This email collection campaign resulted in 32x ROI.

Challenge: Lack of Email Collection Strategy

Via Marte approached Segmentify with a pressing need for an effective email collection strategy. Prior to this, the brand’s approach was limited to monitoring users solely based on purchase activities.

This limited approach resulted in a narrow focus for their email marketing efforts, concentrating only on registered users. Unfortunately, this neglected the pivotal task of expanding their audience base. As a consequence, Via Marte’s email marketing strategy remained underutilised, failing to realise its full potential and impact on a broader demographic.

Solution: Email Collection Sequence with Gamification

Upon understanding Via Marte’s requirements, our team proposed a two-step engagement campaign strategically designed to establish a robust email collection system and effectively convert visitors.

Download the Via Marte x Segmentify success story for an in-depth understanding of how the integration of gamification and email marketing transformed Via Marte’s approach!

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Segmentify's G2 Winter 2023 badges: Best Support for eCommerce Search; eCommerce Personalisation High Performer in Europe; Leader for eCommerce Personalisation, eCommerce Search and eCommerce Analytics; Momentum Leader for eCommerce Analytics and eCommerce Search; Best Estimated ROI for eCommerce Search; Fastest Implementation for eCommerce Search.
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