Buyer Persona

A buyer persona is the fictional representation of a business’s ideal customer, based on market research and real data. These personas are created based on the needs, motivations, and behaviours of different customer segments.

The goal is to understand the target audience better and tailor their product, messaging, and marketing efforts to match the customer’s expectations and preferences. This strategy allows companies to focus on their customers’ specific pain points, interests, and behaviours, leading to a better customer engagement and conversion rate.