Open Rate

Open rate refers to the percentage of recipients who opened an email out of the total number of recipients who received it. It is an important metric used in email marketing to measure the effectiveness of email campaigns.

A high email open rate indicates that the email subject line and preheader were compelling enough to get recipients to open and read the email. Factors that can affect email open rates include the quality of the subject line, the sender’s reputation, the content of the email, and the time and day the email was sent.