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Written by Segmentify

19 February 2024

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İşmont Optimises Personalisation Campaigns with A/B Testing–Achieves +4.5x Conversion

İşmont manufactures a wide range of workwear for various industries and partners with renowned safety footwear and personal protection equipment brands. Their distribution channels include domestic and international wholesale and retail sales facilitated by online platforms and global exports. 

Conversion

The results indicate a substantial improvement in user engagement.

Revenue per User

Increased conversions underscore personalised campaign effectiveness.

AOV

The improved UX led to users purchasing additional items.

Challenge: Improve Website Performance

İşmont approached Segmentify with a mission: How do we get website users to the basket as quickly as possible?  Their primary goal was to increase the overall conversion rate and improve customer engagement.

Solution: Campaign Optimisations with A/B Tests

The primary goal of this collaboration was to increase the overall conversion rate and improve customer engagement. This involved streamlining the user journey, ensuring intuitive navigation through their extensive product offerings, and creating a dynamic platform that catered to diverse customer preferences. 

Download the İşmont x Segmentify success story for insights on how personalised recommendations and search box optimisation drive results!

Since our paths crossed with Segmentify, we have started building more user-friendly experiences. Their solution-oriented approach to every request also makes us very happy.

Because we have a specific business area, they have contributed greatly to our ability to segment customers. Their contributions have helped our eCommerce team to work in a more systematic and data-oriented manner.

Gamze Bildirici
Business Development Director, İşmont Workwear

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Segmentify's G2 Winter 2023 badges: Best Support for eCommerce Search; eCommerce Personalisation High Performer in Europe; Leader for eCommerce Personalisation, eCommerce Search and eCommerce Analytics; Momentum Leader for eCommerce Analytics and eCommerce Search; Best Estimated ROI for eCommerce Search; Fastest Implementation for eCommerce Search.
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