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Multichannel Marketing
Multichannel marketing is a marketing strategy that uses multiple channels or platforms to communicate with customers or prospects.
The goal is to create a consistent brand experience across all channels and make it easy for customers to interact with the brand on their preferred platform. The channels used can include email, social media, direct mail, mobile apps, websites, and more. Multichannel marketing allows companies to reach a wider audience and increase their chances of converting prospects into customers.