Dictionary Archive - Page 2 of 15

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Merchandising is the practice of presenting products in a way that is visually appealing and strategically designed to increase sales. It involves techniques such as product placement, pricing, and promotional strategies to influence customer behaviour and drive revenue.

Effective merchandising can lead to higher customer engagement, increased sales, and improved brand loyalty. It is a critical aspect of retail and eCommerce businesses, and requires careful analysis of consumer trends, competitor offerings, and market conditions to optimise product offerings and marketing strategies.

Retention rate refers to the percentage of customers who continue to do business with a company over a period of time. It is a metric used to measure customer loyalty and satisfaction.

A high retention rate indicates that customers are satisfied with the products or services offered by the company, while a low retention rate indicates that customers are not satisfied and are likely to switch to a competitor. Retention rate can be calculated by dividing the number of customers at the end of a period by the number of customers at the beginning of the period, and then multiplying the result by 100.

Retargeting, also known as remarketing, is a marketing strategy that involves targeting ads to people who have previously interacted with a website or online store. This is done by using tracking technologies, such as cookies, to identify people who have visited a website and then serving them ads on other websites or social media platforms.

The goal of retargeting is to bring potential customers back to a website or online store and encourage them to make a purchase or take some other desired action. Retargeting can be a highly effective way to increase conversions and boost sales, as it targets people who have already shown an interest in a product or service.

Growth hacking refers to the use of creative and unconventional marketing strategies to rapidly grow a business, typically through the use of technology and data analytics. It focuses on the most effective ways to increase growth in a business through combining product and data strategies, marketing and experimentation. This approach involves experimentation and constant testing to find the most effective ways to acquire and retain customers, increase engagement and revenue, and scale the business. Growth hacking is especially popular among startups and small businesses that aim to achieve growth with limited resources in a short time.

Webrooming is the practice of researching products online before visiting a physical store to make a purchase. This differs from showrooming, which involves examining products in-store before purchasing them online.

Webrooming is becoming increasingly common as consumers seek out information and reviews on products before making purchasing decisions. It is important for retailers to understand webrooming and make sure their online presence is optimised to provide shoppers with the information they need to make informed decisions, as well as to provide a seamless transition from online research to in-store purchase.

Segmentify Analytics by Segmentify is a real-time analytics solution engineered to deliver instant, up-to-date insights into the performance of specific products available on your website. Its wide array of data encompasses overall views, purchase counts, click-through rates across different channels, and the number of add to carts, etc. By conducting meticulous data analysis across product, brand, and category parameters, this tool provides all-encompassing and actionable information.

With Segmentify Analytics, you gain access to a robust set of 15 analyses and reports. These valuable resources can be utilised to develop effective strategies for social media, paid channel marketing, affiliate marketing, on-site marketing, cross-channel automation, and even stock planning.

Page view is a metric used to measure how many times a particular web page has been viewed or visited by a user. It is a key performance indicator (KPI) that helps website owners and marketers to understand the popularity and engagement level of their web pages.

Page views are typically recorded as the total number of times a web page has been loaded or refreshed by a user’s browser. Each time a user opens or refreshes a page, it is counted as one page view. High page views indicate that a website is generating significant traffic and that its content is engaging and relevant to users.