Dictionary Archive - Page 6 of 15

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Direct refers to the visits that arrive on a website by typing the URL, clicking on a bookmark or through an unknown source that analytics can’t trace. In other words, these visitors bypassed search engines or referral links to reach the website. Direct traffic is an important metric for measuring brand awareness and customer loyalty, as it represents visitors who are already familiar with the website and actively seeking it out.

Direct marketing emails refer to promotional emails sent by a business directly to a targeted list of email addresses with a list of new products, discounts, testimonials etc. These emails can be personalised and include a call-to-action (CTA) to engage the recipient and drive conversion.

Direct marketing emails can be an effective tool for businesses to build brand awareness, generate leads, and increase sales. However, it is important to comply with email marketing regulations and best practices to avoid spamming or annoying the recipients.

A digital wallet is an electronic device or an online service that enables individuals to make electronic transactions easily. It stores payment information such as credit and debit card details, loyalty card information, coupons, and rewards in a secure and encrypted digital format.

Digital wallets can be used to make purchases online, pay bills, and send money to other people. They eliminate the need for carrying physical cards and cash, and allow for faster and more convenient transactions. Some examples of digital wallet are Apple Pay, Google Pay, Samsung Pay, and PayPal.

Daily Active Users (DAU) is a metric that refers to the number of users who engage with an application, website, or platform within a 24-hour period. It is often used by technology companies to measure their user engagement and to track the growth or decline of their user base.

DAU is one of several metrics used to measure user engagement, including Monthly Active Users (MAU), Weekly Active Users (WAU), and Stickiness.

A buyer persona is the fictional representation of a business’s ideal customer, based on market research and real data. These personas are created based on the needs, motivations, and behaviours of different customer segments.

The goal is to understand the target audience better and tailor their product, messaging, and marketing efforts to match the customer’s expectations and preferences. This strategy allows companies to focus on their customers’ specific pain points, interests, and behaviours, leading to a better customer engagement and conversion rate.

Bulk ordering is the practice of purchasing a large quantity of products in a single transaction. It is commonly used by businesses, organisations, and individuals who need to buy products in large quantities to get better pricing or to meet their inventory or stocking needs.

It is also used by various industries, including eCommerce, retail, construction and manufacturing, to stock their inventory, resell products, or meet the demand of large orders. Bulk ordering can benefit both the buyer and the seller by reducing the cost for the buyer and increasing the sales volume for the seller.

Brick and mortar is a term used to describe traditional physical retail stores. This term has become more significant in recent years as eCommerce has grown in popularity, in need of differentiating the virtual and physical stores.

Brick and mortar stores often face challenges such as high costs, intense competition from online retailers, and changes in consumer shopping behaviour. However, many physical retailers have adapted to these challenges by implementing strategies such as omnichannel retailing and creating unique in-store experiences for customers.