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Highlights
A Case of Sporting Goods Part III: Winning Strategies for the Category & Product Pages
Previously in A Case of Sporting Goods, we’ve discussed the current state of the market and went over the homepage and search strategies to tackle its challenges successfully. It is now time for the penultimate chapter: Let’s discuss the winning strategies for the category and product pages! 📍 Winning Strategies for the Category Pages Often ...
Say Hello to Powerful Search with Searchandising 2.0!
Customers increasingly rely on internal search to navigate your website. But what happens when search results...
Custom Couture: High-End Lessons in Marketing Personalisation from Luxury Brands
Welcome to Marketing Personalisation 201: Lessons from Luxury Brands! But why are we looking to luxury...
Email Subject Line A/B Testing Best Practices
Ahh, the subject line… The first impression, the battle cry that cuts through the noise and...
Finding That Sweet Sweet Spot: The Ideal Email Marketing Frequency
Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too...
How LEGO Conquered the Adult Market (And Why You Should Care)
LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift...
Predictive Segmentation: How to Supercharge Customer Engagement with Segmentify
Are you struggling with reaching your target audience? You’re spending hefty chunks of your budget on...
Does Tesla’s $0 Marketing Strategy Actually Work?
Tesla boldly asserts that it allocates $0 towards marketing and advertising. The notion of spending nothing...
How to Use Personalised Recommendations with Internal Search Box & Searchandising
Your internal search is really a goldmine waiting to be tapped. Many neglect the search function,...
How to Grow Your Email List and Get More Subscribers
Feeling the squeeze of a shrinking email list? We get it. That’s why we created this...
4 eCommerce Campaigns to Rock Mother’s Day
Mother’s Day is a prime time for eCommerce businesses to show their appreciation and drive sales....
Grocery Industry Online User Engagement Guide
From customer segmentation to data analysis, this playbook is your comprehensive guide to excelling in grocery...