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Black Friday Cyber Monday Marketing Playbook

Is Black Friday a frenzy for your business, or a strategic sales opportunity? 

This year, take control of the chaos and unlock explosive growth with a data-driven Black Friday Cyber Monday (BFCM) marketing playbook.

Inside, you’ll discover proven strategies for:

  • Crafting high-converting Black Friday experiences across every touchpoint: homepage, search, product pages, and checkout.
  • Boosting sales with personalised campaigns that leverage your customer data for targeted messaging.
  • Leveraging cross-channel marketing to retarget customers across their buying journey and increase retention seamlessly.
  • Unlocking the power of personalisation: Utilise the search box, recommendation campaigns, and other engagement solutions to drive user interaction and maximise ROI.

This Black Friday Cyber Monday Marketing Playbook provides winning strategies to personalise the customer journey across all touchpoints. Learn how to leverage data and recommendations to convert visitors into loyal customers, ultimately maximising sales during the year’s biggest shopping weekend.

Download this free resource to dominate Black Friday and Cyber Monday!

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