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Segmentify Christmas Playbook



Turn Christmas cheer into real performance.

Make your brand shine during the most festive shopping season of the year — attract, engage, and convert Christmas shoppers with confidence.

This comprehensive guide is designed to help you make the most of the Christmas period, not just as a seasonal sales spike, but as a strategic opportunity to boost long-term customer relationships and drive meaningful growth.

Inside, you’ll find practical, ready-to-use tactics to elevate your onsite experiences and deliver seamless, personalised Christmas journeys.


What’s Inside


🎄 Tactics to personalise your homepage with festive hero banners, Christmas-themed recommendations, and seasonal highlights.

Countdown Bars, festive pop-ups, and Santa-themed gamification ideas to spark excitement and urgency.

🔍 Ways to optimise search experiences across the entire journey with personalised, Christmas-ready results.

🎁 Christmas Gift Bundles and cross-sell suggestions to increase AOV.

Social Proof with Santa’s Favorites and guide shoppers toward popular Christmas picks.

📉 Price-drop alerts and notifications to keep shoppers engaged and coming back at the right moment.

🛒 Abandoned cart recovery flows — via push, email, and WhatsApp — tailored for Christmas shopping behaviour.

📦 Last-shipping-day reminders to boost urgency and help shoppers complete purchases on time for Christmas delivery.

Ready to Download?

• Access fast, proven tactics tailored for the Christmas season.
• Discover actionable insights from successful Christmas campaigns to maximize your festive results.
• Stay one step ahead during the most magical shopping period of the year.

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