Multivariate testing is a technique that benefits approaches of engineering and statistics to choose between different options, or variates as commonly known. Remember the days when you made your toys fight with each other to select the strongest one. Now think that things got elaborated and your toys have removable parts and you try different ...

Bounce rate is the percentage of visitors that enter your page and leave without navigating the site, which means, viewing other pages. This article is intended to give you some tips on how to decrease bounce rate and then you will be able to engage your visitor in order to convert them into customers/frequent visitors. ...

What is Firebase and Firebase Analytics? First of all, to have a better perspective about Firebase analytics let’s talk about what is a firebase and which are its features. Firebase is a suite of integrated products, helps you develop mobile apps. Actually, it’s  a specific – app, user and event-centric tool that help you to develop ...

If you are new to Google Adwords, there are lots of things to set up and issues to solve. Some mistakes impact the budget of your marketing campaigns and also budget. We collected 5 common Google Adwords mistakes beginner’s made. 1) Landing all visitors to homepage One of the important metrics in Google Adwords is quality score which ...

One of the main activities of a digital marketing specialist is to track the conversion rates of the website. Before analysing the website you should define the goals in Google Analytics for conversion optimisation. After defining goals, you can start analysing the website for the conversions via basic metrics. What are the basic metrics to look in ...