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The Email Marketing Playbook for 2024

Standing out requires a targeted approach. And email marketing personalisation is the key to crafting messages that resonate with your audience, driving engagement and conversions.

This comprehensive playbook, brought to you by Segmentify, explores the power of personalisation in email marketing.

Here’s what you’ll discover inside:

  • The magic of email segmentation: Learn how Segmentify empowers you to categorise your audience based on demographics, interests, and behaviours, ensuring your campaigns reach the right inbox at the right time.
  • Personalised emails vs. bulk emails: Uncover the stark difference between one-size-fits-all blasts and personalised messages that resonate with individual customers. We’ll show you why personalisation wins every time.
  • Personalisation in action: Explore a range of effective email personalisation techniques you can implement with ease, including targeted recommendations based on past behaviour, thoughtful anniversary emails, automated replenishment reminders, personalised post-transaction emails, and win-back campaigns for abandoned carts.

Stop sending emails that disappear into the void. Get your free copy of the Email Marketing Personalisation Playbook today and start crafting emails your customers will crave!

Personalised email template explaining different elements of the campaign.
Image source: Segmentify

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