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Category: eCommerce Growth Show
Actionable Tips for Google Shopping
In the tenth episode of the second series of the eCommerce Growth Show, Josh Duggan from Vervaunt discusses the main principles and things to know about Google Shopping. Join Josh with Phill as he discusses top tips for optimising accounts, measuring and monitoring performance, the introduction of Smart Shopping, pros and cons as well key ...
What should eCommerce retailers be doing right now as lockdowns begin to be relaxed?
In the ninth episode of the second series of the eCommerce Growth Show, join Matt Wilkinson, Head of eCommerce at Arlo & Jacob with Phill as he discusses the importance now, more than ever, of the disciplines associated with conversion centred design as business starts to return post lockdown. If you’ve not done so already, ...
Sam Salum, ex-Head of Brand Marketing at enterprise fashion brand Canal in Brazil, discusses the importance now more than ever to optimise omni-channel retail!
In our eighth episode of the second series of the eCommerce Growth Show, Phill is joined by Sam Salum, who recently returned to London from São Paulo! Sam shares her experience working with enterprise fashion and footwear retailers there, particularly focusing on the importance of “virtual stores” to improve omni-channel strategies! <span data-mce-type=”bookmark” style=”display: inline-block; ...
How CPG brands can optimise acquisition and retention from senior buyers as a result of the global lockdown!
In our seventh episode of the second series of the eCommerce Growth Show, Phill is joined by Natalie James, Founder of eConceptConsulting as she shares her tips on optimising the customer journey for the new cohort of senior buyers that has grown in the wake of the global lockdown. Please share her podcast with your ...
How to be turning the global lockdown into a positive for D2C brands
In our sixth episode of the second series of the eCommerce Growth Show, Phill is joined by Rachel Pryde as she shares her expertise on how smaller D2C brands can benefit from the current situation around COVID, leaning on her 7 years of experience working for brands and as a Senior Marketing Consultant at Practicology. ...
Let's help Mohit Verma find his next role as he shares best practices working for Flipkart and Dineout in India!
As discussed in our May newsletter, we’re supporting those who have been affected by COVID in our community. In our fifth episode of the second series of the eCommerce Growth Show, Phill is joined by Mohit Verma, who moved to London just five months ago from India! He shares best practices that he gathered there ...
Expert Tips on How to Start Your Own eCommerce Brand
As discussed in our May newsletter, we’re supporting those whose work has been affected by COVID in our community. In our fourth episode of the second series of the eCommerce Growth Show, Phill is joined by Karl Rutterford as he shares his experience building his own antique trading brand and consultancy, now excited to join ...
5 Important Free SEO Steps for Growth
Segmentify was beyond excited to host the Digital Marketing Manager Mike Morrison in the third vlog of the eCommerce Growth Show series two. Mike stated the five simple SEO steps for the growth of businesses that any small business can apply. From the podcast, we gain more information about search engines and implementable SEO strategies. ...
Managing rapid eCommerce growth & planning for long term success with Simon Homent
As discussed in our May newsletter, we’re supporting those whose roles have been affected by COVID in our community. In this episode, we talk to Simon Homent as he shares his expertise managing online retail growth at Rakuten TV. Please join us in helping him secure his next role by sharing his podcast with your ...
Michael Boyle of The Modernity Group explains how he and his team support brands as "Modern Marketers"
In this episode, we team up with Michael Boyle, MD of The Modernity Group to discuss how he and his team help brands succeed as “Modern Marketers”. Michael’s mantra is clear – mediocrity is out the window, the bland, the dull, the middle-of-the-road… forget it! We’ve got to know that being good enough will never ...
Your Shipping Strategy Can Increase Repeat Orders and Cut Costs with Tash Jones from SmartFreight
This is the last episode of the first series of the eCommerce Growth Show. In this series, we’re joined by eCommerce experts for their views on what we can do together to improve both engagement and conversion rates for eCommerce brands. We’re wrapping up this series with a topic no eCommerce retailer can avoid. In ...
Exploring the Post Buy Button Impact on Sales Performance with Brightpearl's Sara Arthrell
Did you know what happens after the buy button has a huge impact on sales to new customers as well as those who’ve experienced your post-buy-button processes. We get deep into this with Sara Arthrell from retail operations platform Brightpearl. Welcome to the eCommerce Growth Show brought to you by Segmentify, the fast lean learning ...