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Sam Salum, ex-Head of Brand Marketing at enterprise fashion brand Canal in Brazil, discusses the importance now more than ever to optimise omni-channel retail!

In our eighth episode of the second series of the eCommerce Growth Show, Phill is joined by Sam Salum, who recently returned to London from São Paulo! Sam shares her experience working with enterprise fashion and footwear retailers there, particularly focusing on the importance of “virtual stores” to improve omni-channel strategies!

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