Sam Salum, ex-Head of Brand Marketing at enterprise fashion brand Canal in Brazil, discusses the importance now more than ever to optimise omni-channel retail!

The very first email was sent by Ray Tomlinson in 1971. Fast forward to today, email has become a powerful marketing tool. But with great power comes great saturation. People receive countless emails ...

Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends mere demographic attributes. Marketers now wield advanced tools and technologie...

Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation examples every marketer should know, it is now time to get to know the types of onlin...

What is behavioural segmentation? What are its benefits? And perhaps a more pressing matter, what are the must-know behavioural segmentation strategies and examples for every marketer out there? This ...

Google is sunsetting its A/B testing and web experimentation tool, Google Optimize and its larger enterprise version, Optimize 360, on September 30, 2023. This change has left users seeking a Google O...

Ready or not, Google is pulling the plug on its testing platform on September 30, 2023. You, dear reader, and other Google Optimize users are probably left wondering what this means for your business....