Travel Marketing Playbook | How to Optimise Engagement and Personalisation

Spark wanderlust year-round with captivating content and engagement hacks! Free playbook reveals proven strategies.

What’s Inside?

• Customer segmentation strategies for the travel sector
• How to use personalised recommendations to target different segments
• How to craft personalised emails with the customer data you collect
• How to increase customer retention with post-booking engagement campaigns

Marketing Challenges Faced by the Travel Sector

• Inefficient personalisation and customer segmentation: Travellers expect personalised experiences; however, hyper-personaliseation requires a deep understanding and segmentation of diverse audiences.

• Multichannel marketing analysis: Monitoring campaign performances across various channels (website, social media, email marketing, etc.) can be troublesome.

• Brand differentiation: Standing out in a saturated market with similar options can be challenging.

• Budget constraints: Travel marketing often involves significant advertising costs.

• Changing customer behaviour: Travel booking behaviours constantly change based on trends, seasonality, recent events, and personal preferences.