Payments are a part of eCommerce that’s easily ignored – just leave it to the finance team. But they really shouldn’t be ignored. Sorting out your payments systems and strategy can have a fundamental impact on your business growth. Increasing conversions by giving the customers the options they want, making mobile payment straightforward, enabling overseas ...

To achieve success in eCommerce in 2020 you’ve got to think about building a conversation, a relationship with your customer. Batch and blast just doesn’t cut it anymore. That means you’d need to get your data right, understand why you’re collecting it, sort out your preference centres and learn to understand the customers’ digital body ...

One of the most effective ways to improve the performance of your website is to put in place personalisation software – but just installing it is not enough. In this second episode of the first series of the eCommerce Growth Show, we talk with Murat Soysal co-founder of Segmentify to discover how successful retailers are ...

In recent years the eCommerce website industry has changed a huge amount. In Episode 1, our hosts Chloe and Phill sit down with Mark Adams, General Manager, Europe at BigCommerce and look at how the platform you choose can impact your room for scale, ongoing changes in the market and why innovation requires you to do ...

Do you have an eCommerce business that you want to drive sustainable growth in? At Segmentify, we are proud to introduce our eCommerce Growth Podcast to help you achieve exactly that. The episodes in the series contain lots of handy advice on driving your business forward effectively. But why should you sign up for it ...