Sam Salum, ex-Head of Brand Marketing at enterprise fashion brand Canal in Brazil, discusses the importance now more than ever to optimise omni-channel retail!

Key Takeaway As someone who’s experimented with a few of these tools, I can confidently say that AI content generators are game-changers for creators, marketers, and businesses alike. Whether you’...

It’s no secret that messaging platforms like WhatsApp are transforming how businesses communicate with their audiences. As customers gravitate towards real-time, personalised interactions, the deman...

As the summer draws to a close and a new season begins, students and parents are gearing up for back-to-school shopping. For eCommerce stores, this presents a fantastic opportunity to participate in t...

Main Course: Recommendation Recommendations are like the main course of your marketing strategy. They satisfy your audience’s hunger for relevant content and keep them coming back for more. Think of...

Black Friday might be just one day on the calendar, but it is only the beginning of the biggest sales season for eCommerce. It is the “unofficial” start of the shopping season because it’s close...

Getting user consent is key to following privacy laws like GDPR and CCPA. However, there’s a right way to ask for, store, and use that permission. That’s why it’s so critical for companies to us...