Know your audience. No doubt you’ve heard it before, but taking action to really understand your...

Writing copy for ecommerce stores goes far beyond simple product descriptions. You can’t just describe what...

Ecommerce personalization is more than a marketing strategy now. It’s an ever-evolving aspect of your marketing...

The essential core of successful ecommerce personalization is about offering genuine value to your customers. For...

Ecommerce personalization is no gimmick. Over the past few years, it has found its way into...

Customers aren’t hanging around anymore. Reports on the attention span of online customers varies, but the...

We know him from back when he was the CTO of our customer Elefant.ro. Now, fast...