Rihanna has always stunned us with her songs, iconic hairstyles, and fashion sense. Now added to the list are her brands, Fenty Beauty and Savage X Fenty.  The launch of Fenty Beauty created a huge splash, and it has gained a unique place in the beauty world since then. It filled an enormous gap in ...

Before COVID-19, the beauty industry (skincare, colour cosmetics, hair care, fragrances, and personal care) was an industry where consumers were used to trying products physically and buying them from physical stores. Therefore, with the pandemic hitting, sales became weaker and resulted in the closure of stores. However, it recovered faster than other industries, such as ...

In the newest episode of the eCommerce Growth Show, our host takes on how Sephora was battling to solve its searchandising needs and utilised Segmentify’s unique solutions. In addition, this show covers how Segmentify employs a significant position in helping clients address common eCommerce platform issues and gain the most out of their platform, delivering ...

In the first of the new vlogs we’ve introduced for the third series of the eCommerce Growth Show, our customer, Paul O’Hea, Pharmacist and Co-Owner of Inish Pharmacy, talks to Phill about his insights on finding ways to ever improve the way in which different customer groups are served using our platform. Watch or listen ...