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Segmentify Blog
21 Ways to Reduce Cart Abandonment
As we all know, one of the most important criteria for measuring the success of an...
Get Personal or Get Lost: The Unbeatable Advantage of Personalisation
Knowing your customers’ favourite snack or drink can be the difference between them clicking “buy” or...
Marketing Lessons from Shakespeare: The Bard’s Guide to Engaging with Customers
Embark on a captivating journey where the literary genius of William Shakespeare meets the world of...
Segmentify Sustainable Development Goals (SDGs) Report 2022
Although we have appreciated the values of sustainable development since our company was established, we have...
Ryanair’s Approach to Customer Interaction and Marketing
Ryanair has a reputation for being one of the most engaging airline accounts on Twitter due...
6 Effective Ways to Use Social Media for eCommerce
In today’s digital age, social media has become a powerful tool for eCommerce businesses to connect...
From Data to Conversion: How Customer Segmentation Helps You Get There
Marketing is all about connecting with people—understanding their needs, behaviours, and expectations. It’s important to understand...