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Written by Segmentify

23 June 2020

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What exactly is a “PIM”? – James Barlow

In this episode, James Barlow, UK and IRL Manager for Akeneo, explains what a PIM is and how it helps eCommerce businesses grow. James defines:

  • What a PIM is and why you need to know about it to be relevant in eCommerce
  • How a PIM can help remove human error and streamline data management
  • How a PIM improves Product Experience Management (PXM)

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