Book a Free Demo

Discover Your Growth Strategy

See Segmentify in Action

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

How to Use Firebase Analytics?

What is Firebase and Firebase Analytics?

First of all, to have a better perspective about Firebase analytics let’s talk about what is a firebase and which are its features. Firebase is a suite of integrated products, helps you develop mobile apps. Actually, it’s  a specific – app, user and event-centric tool that help you to develop mobile apps faster with higher quality, increase user engagement. There are many remarkable features that  firebase provides to app developers.

You save the data in JSON format to Firebase and then it syncs with all clients in real-time. When you make a change in your data, changes are shared to all your clients. All you have to do is copy the prepared code to Firebase console, you don’t have to create your own database.

Secondly, it has a feature called Firebase Authentication, lets you  identify users and allows your app to save user data in the cloud securely. Authentication lets you see your users in a dashboard and it supports authentication using email, username, password and social media providers like Facebook and Twitter. It has so many different features like crash reporting, remote config, hosting, storage and dynamic links. Moreover, a single SDK (Software Development Kits) includes all features . 

Firebase Analytics

Firebase Analytics Dashboard
Firebase Analytics Dashboard

Firebase Analytics is a free app-specific and user centric tool that provides a new analytic solution for mobile apps. You can measure your app usage and user engagement and you can  integrate Analytics tool with other Firebase features. It also provides unlimited reporting up to 500 events.

Analytics dashboard includes dashboard cards that summarize your key metrics for your mobile app. To give an example, there is “active users card” that shows active users of your date range, it can measure it daily, weekly and monthly. Also, there is “user engagement” card that lets you see the total time users that engaged with your app. It can measure the engagement daily and also it measures daily engagement per user. There are 11 cards like these and all of them are very effective for your Android or iOS app.

To start Firebase in your app, firstly you should register your app on the Firebase console. Then download the SDK to your target platform. Finally, download a configuration file that includes your unique ID in it. When you start the SDK, Firebase starts capturing events like user engagement automatically, push notifications campaigns etc. If you’re willing to improve your traffic and user engagement, you should spend more time in here and check prepared codes for iOS and Android.

Marketing Know-How

Become a better marketer with Segmentify's weekly newsletter!

You may also like

Top 10 AI Content Creator Solutions 2024

Key Takeaway As someone who’s experimented with a few of these tools, I can confidently say that AI content generators are game-changers for creators, marketers, and businesses alike. Whether you’...

18 December 2024
Exploring the Impact of WhatsApp Marketing on Customer Engagement

It’s no secret that messaging platforms like WhatsApp are transforming how businesses communicate with their audiences. As customers gravitate towards real-time, personalised interactions, the deman...

10 December 2024
Back-to-School Marketing Guide: Campaigns, Ideas, Tips

As the summer draws to a close and a new season begins, students and parents are gearing up for back-to-school shopping. For eCommerce stores, this presents a fantastic opportunity to participate in t...

31 August 2024
Chef’s Special: Recommendation Margherita

Main Course: Recommendation Recommendations are like the main course of your marketing strategy. They satisfy your audience’s hunger for relevant content and keep them coming back for more. Think of...

26 August 2024
Black Friday Marketing Best Practices 2024

Black Friday might be just one day on the calendar, but it is only the beginning of the biggest sales season for eCommerce. It is the “unofficial” start of the shopping season because it’s close...

04 July 2024
Top 5 Cookie Consent Management Platforms & Web Plugins

Getting user consent is key to following privacy laws like GDPR and CCPA. However, there’s a right way to ask for, store, and use that permission. That’s why it’s so critical for companies to us...

14 June 2024