Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

✓ Valid number ✕ Invalid number

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

Written by Segmentify

28 January 2020


12 Tips to Boost Sales for eCommerce Personalisation

If your business is not yet using eCommerce personalisation then you’re losing sales. Millions are lost every year by companies with poor personalisation on their eCommerce platform. But if you get it right, your business could reap major rewards. It has been shown that the more targeted online shopping content is, the more likely consumers are to part with their cash. Here are some ways in which personalisation can work for your business:

  1. Tailor the search results each visitor receives

By using what you know about a customer’s previous browsing habits you can show them personalised search results, shorten the conversion funnel and act as their personal shopping assistant throughout their purchase journey.

  1. Make use of email to alert customers to new offers

Alert visitors through personalised email of special offers or similar product lines related to items they’ve previously bought or browsed.

  1. Offer them a discount they can’t refuse

Ensure that visitors to your site are offered discounts, coupons and offers tailored to what they’re actually interested in.

  1. Ensure products are sorted by levels of interest

How long are site visitors spending looking at one kind of product compared to another? Next time they visit, ensure they’re shown the products that have previously commanded their attention.

  1. Show customers products that complement what they’re buying

Successful online clothing retailers have frequently utilised personalised product recommendations to complement what visitors’ purchases. For instance, someone buying a new dress may be offered accessories or shoes that complete the outfit. Or if a shopper is looking for a laptop in a specific price range, they will also be shown accessories to match that price range, keeping the shoppers budget in mind. 

  1. Grab attention with push notifications

A personalised web push notification that appears on a visitor’s phones or web browser has been shown to be a powerful way to grab return customers.

  1. Remind shoppers of their previous purchases

Sales are often based on habit and familiarity. Remind browsers who visit your site that they’ve previously bought items from you. 

  1. Welcome returning visitors with a personalised message

Give online shopping customers the kind of friendly greeting they might get from a brick and mortar store.

  1. Turn loyal customers into brand ambassadors

They’ve already shown that they love your products, so why not offer regular customers free gifts, competitions and first glimpses at new lines when they share your marketing content.

  1. Send replenishment reminders

If you sell something that a customer will need to purchase on a regular basis then ensure they receive a reminder email or push notification to do just that.

  1. Tailor digital shop fronts and web banners to reflect market segmentation

Even the look of your site can change based on the habits and preferences of your visitors.

  1. Remind visitors of their previous browsing history

One of the simplest and most effective ways to grab more sales is to remind people what they looked at the last time they paid you a visit. You’ll be surprised at how many of your potential customers simply got up to make a cup of tea and forgot to complete their purchase.

Marketing Know-How

Become a better marketer with Segmentify's weekly newsletter!

You may also like

Why Email Segmentation Matters

The very first email was sent by Ray Tomlinson in 1971. Fast forward to today, email has become a powerful marketing tool. But with great power comes great saturation. People receive countless emails ...

20 September 2023
How Behavioural Targeting Works: Explained with Examples

Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends mere demographic attributes. Marketers now wield advanced tools and technologie...

13 September 2023
10 Types of Online Shoppers and How to Convert Them

Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation examples every marketer should know, it is now time to get to know the types of onlin...

08 September 2023
Behavioural Segmentation: Definition, Benefits, Examples (2023)

What is behavioural segmentation? What are its benefits? And perhaps a more pressing matter, what are the must-know behavioural segmentation strategies and examples for every marketer out there? This ...

07 September 2023
5 Best Google Optimize Alternatives 2023

Google is sunsetting its A/B testing and web experimentation tool, Google Optimize and its larger enterprise version, Optimize 360, on September 30, 2023. This change has left users seeking a Google O...

04 September 2023
Google Optimize Sunset: Everything You Need to Know

Ready or not, Google is pulling the plug on its testing platform on September 30, 2023. You, dear reader, and other Google Optimize users are probably left wondering what this means for your business....

31 August 2023