Getting user consent is key to following privacy laws like GDPR and CCPA. However, there’s a right way to ask for, store, and use that permission. That’s why it’s so critical for companies to use special tools to follow privacy rules and build trust with customers. This article will explain what cookie consent is, how ...

Ready or not, Google is pulling the plug on its testing platform on September 30, 2023. You, dear reader, and other Google Optimize users are probably left wondering what this means for your business. What happens to your experimentation program once Google Optimize and Optimize 360 are gone? Or how can you choose the best ...

Every passing day brings us closer to bidding farewell to Universal Analytics. It is crucial that you migrate to GA4 and securely store your Universal Analytics data if you haven’t done so already. As of July 1, 2023, GA4 will be the only option available. A few key considerations require your utmost attention when setting ...

By the time this article will be published, we will have less than a month to migrate to GA4 as Universal Analytics is being replaced by GA4 on July 1, 2023. The transition to GA4 may be overwhelming for some due to the terminology changes between the two versions. That is why we have compiled ...

On April 27, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars: From Data to Revenue. The webinar was made of two parts: The following are our notes from the latter half of the webinar. Meet Ian Lewis  Starting his digital marketing career in SEO, Ian Lewis is currently working as ...

The digital space is changing; brands and advertisers are entering a new era where they must learn how to function in a cookieless world. Conversations around data privacy have been ongoing for decades, and we’re about to see some major changes at a scale never seen before. What are these changes? What does “cookieless tracking” ...