Ryanair has a reputation for being one of the most engaging airline accounts on Twitter due to its witty responses to customer inquiries. With over 1.5 million followers, the account regularly posts promotional content, customer service responses, and humorous tweets. Ryanair’s use of humour and wit is a deliberate marketing strategy aimed at engaging customers ...

Let’s say you want to get out of the city for the weekend or go for an adventure in a faraway place for a couple of days. What is the first thing you do? Search for accommodations in your desired location, right? After all, you need to know where you’re staying to assess your budget. ...

Booking.com, Trivago, Airbnb, Skyscanner are all online travel websites that faced a lag during the height of the pandemic; however, they are coming back. COVID-19 Effects on the Online Travel Industry COVID-19 caused the travel industry to come to rest due to border closures, lockdowns and suspension of flights. As a result, many online travel ...

As your customers move down the conversion funnel, starting from your Homepage and continuing to your Category Page, the next place they will come to is your Product Page. This is where they actually get to view the products they love, and touch them through their screens. E-commerce websites with good track records on converting ...

Ecommerce personalization has always been the kind of high-powered technology that almost any company from almost any industry would love to have helping their customer acquisition strategy. However, for a long time, it wasn’t an option for many businesses. Today, that has changed. Ecommerce personalization is more affordable than ever before. When you combine that ...