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Segmentify Blog

A History of eCommerce & What the Future Holds for eCommerce

eCommerce has become as much a part of most people’s lives as retail shopping was 20...

27 Oct 2022
A Case of Sporting Goods Part II: Winning Strategies for the Homepage & Search

In the last article of the series, A Case of Sporting Goods Part I, we examined...

26 Oct 2022
Scary eCommerce Stories to Tell in the Dark: Spooky Failures

Did you know that 78% of eCommerce businesses fail within the first year of starting up?...

25 Oct 2022
A Case of Sporting Goods Part I: The Challenges

I’ve lost count of how many times I have started a Chloe Ting challenge from the...

20 Oct 2022
Product Zoom In: Dynamic Bundles

Spot-on recommendations hold great significance for growth. From boosting your revenue to improving your conversion rate,...

13 Oct 2022
The Evolution of Black Friday, Industrial Analysis and 2022 Predictions

Black Friday month is the biggest sales event in the year for both shops and shoppers....

11 Oct 2022
How to Calculate Customer Lifetime Value In eCommerce?

In eCommerce, the relationship between brands and customers shouldn’t end with a sale. In fact, if...

05 Oct 2022