Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

✓ Valid number ✕ Invalid number

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

Written by Segmentify

11 July 2016




The Story Behind New Visual Language of Segmentify

It’s really cool to work on big data, artificial intelligence, machine learning and some other big stuff like that, but the way you’re showing it is always more important than what you’re doing underhood. That’s why, when I joined Segmentify team, I told myself that I will change -maybe it would be better to say create in this example- a brand identity of this startup and redesign SaaS products. We’ve done visual language with new segmentify logo and the other one is coming later this year.

Visual design is something that I can only trust a few people with and I asked Alper to create our brand identity from the scratch to make this startup ready for millions. Of course starting with new Segmentify logo. His work thrilled everyone in Segmentify team and we’re super excited to work with him. And of course, there is a story behind what he has done. Let’s hear from him.

Segmentify Logo
new segmentify logo inspired by

Comments from Alper Balkanli (Creator of Segmentify brand identity):

Think. Find. State. That’s what philosophers do as well as Segmentify does.
As being a smart recommendation tool, our new visual language elements will include this vision.

Our brand identity is shaped with a geometric typography which is well balanced and reliable which also refers to infographics world. Also, circular action from i to y symbolise our perfect control and ability to use and analyse the data.

As the icon, we also use sfy reference, covering the calculating ability of our products, like Trendify, Bannerify and more to come…

Marketing Know-How

Become a better marketer with Segmentify's weekly newsletter!

You may also like

Custom Couture: High-End Lessons in Marketing Personalisation from Luxury Brands

Welcome to Marketing Personalisation 201: Lessons from Luxury Brands! But why are we looking to luxury for lessons in marketing personalisation? Because for these high-end brands, personalisation isn...

25 March 2024
Email Subject Line A/B Testing Best Practices

Ahh, the subject line… The first impression, the battle cry that cuts through the noise and determines whether your message gets heard or deleted in a ruthless swipe… While some might find the art...

15 March 2024
Finding That Sweet Sweet Spot: The Ideal Email Marketing Frequency

Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too many love letters, you overwhelm your lover. Send to few, you appear distant and disinterested. S...

11 March 2024
How LEGO Conquered the Adult Market (And Why You Should Care)

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift in recent years. The company, traditionally associated with children’s toys, has successfully e...

04 March 2024
Predictive Segmentation: How to Supercharge Customer Engagement with Segmentify

Are you struggling with reaching your target audience? You’re spending hefty chunks of your budget on targeted ads but not getting sales in return? Do you wish for a magic mirror to tell you what yo...

28 February 2024
Does Tesla’s $0 Marketing Strategy Actually Work?

Tesla boldly asserts that it allocates $0 towards marketing and advertising. The notion of spending nothing on marketing prompts questions about its feasibility and effectiveness. How does Tesla manag...

06 February 2024