Online shopping is a lot different now than in its early days in the 1990s; eCommerce has become a bigger and more prominent part of our daily lives. Today, eCommerce customers expect a certain kind of shopping experience. And if you’re not offering that, they simply go somewhere else. As a result, eCommerce businesses are ...

Once only a crazy plot device in science-fiction, Artificial Intelligence technology is an inseparable part of daily operations for any business today. AI represents the algorithms observing and learning from human behaviour to discover behavioural patterns for the online retail industry. Today, AI is used in the online retail industry to increase conversion by optimising ...

Before COVID-19, the beauty industry (skincare, colour cosmetics, hair care, fragrances, and personal care) was an industry where consumers were used to trying products physically and buying them from physical stores. Therefore, with the pandemic hitting, sales became weaker and resulted in the closure of stores. However, it recovered faster than other industries, such as ...

The 2020 – 2021 period has been quite exciting and eventful for the eCommerce industry. We saw new trends rise and witnessed dramatic changes in consumer behaviour. So if you’re interested in looking back at 2021 with the help of numbers and statistics, look no further. We’ve compiled the most interesting and jaw-dropping eCommerce statistics ...

Booking.com, Trivago, Airbnb, Skyscanner are all online travel websites that faced a lag during the height of the pandemic; however, they are coming back. COVID-19 Effects on the Online Travel Industry COVID-19 caused the travel industry to come to rest due to border closures, lockdowns and suspension of flights. As a result, many online travel ...

Christmas is truly a wonderful time: Decorations, trees with ornaments, and Christmas music everywhere. Who doesn’t like the smell of hot cocoa and mulled wine at the Christmas markets? Kids and adults, everyone loves Christmas. And you know who else loves Christmas? eCommerce people. It’s the last big shopping event of the year for the ...

Online schools, home offices and staying at home longer than usual resulted in people becoming more online over the past year. Companies have sent their employees laptops; on the other hand, governments also provided students with electronic devices such as tablets to pursue online education. All of this resulted in a boom in the electronics ...

Even if you’re selling something as essential as water, you have to know where your customers are, lest they might have difficulty finding you. Or you have to know how much they’re willing to pay, or someone else is going to undercut you. The point is that companies have to think about their customers, or ...

The goal of an eCommerce store is pretty straightforward: Get your customers to purchase things. So how do you ensure your customers are informed enough to make purchases? How do you smooth out the buyer’s journey for them? The answer lies quite literally within the product page. This article will talk about the nine elements ...

Traditionally, consumers mostly preferred doing grocery shopping offline and physically. So when COVID-19 hit, and lockdown policies were about to be implemented, the first thing people did, mainly in Europe, was to go to supermarkets and stockpile non-perishables. As a result, in April 2020, “food delivery” was the highest search word on Google.  COVID-19 Impact ...

The COVID-19 pandemic, its social aspect, and the urgency to stay at home have driven customers to turn to online shopping. For the eCommerce business, this has an impact on demand and uncertain supply chain concerns. COVID-19 also has affected older retailers with physical stores, who are seeing a decrease in informal shopping, supply chain ...

We live in a fast-paced world, so fast that even texting has become too slow, and millennials have driven the use of voice and voice notes into our everyday lives. This means that the “old goldfish theory” of 8-second attention span is now being challenged on a daily basis from all directions, and eCommerce Managers ...