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Written by Yaprak Eken

10 February 2022

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Segmentify 2021 Year in Review [Infographic + Video]

Online shopping is a lot different now than in its early days in the 1990s; eCommerce has become a bigger and more prominent part of our daily lives. Today, eCommerce customers expect a certain kind of shopping experience. And if you’re not offering that, they simply go somewhere else. As a result, eCommerce businesses are always on the lookout for the next big thing to differentiate themselves from their competitors, which is why the eCommerce industry is changing at unprecedented rates. A great solution can change your year and, consequently, your life. That is why we’re taking a glimpse into Segmentify’s 2021—to show you how much difference the right solution and a year can make.

In the video and infographic below, we’re taking a look at some key data and information from 2021 regarding Segmentify’s Personalised Solutions, including Personalised Product Recommendations, Personalised Search and Personalised Push Notifications.

The highlights of 2021 for Segmentify include:

  • 10% increase in the total revenue of Segmentify’s customers

  • 111% increase in Segmentify’s revenue contribution

  • 118% more product sales and 68% more revenue generation with Segmentify’s Personalised Product Recommendations

  • 75% more clicks, 2.5x more revenue generation, and 26% more product sales through 404 error pages.

  • 577 million search inquiries done through Segmentify Personalised Search

  • 54% more clicks and 54% more traffic with Segmentify Personalised Push Notifications

  • 2x more clicks and 5x more revenue generation with Segmentify’s abandoned cart scenarios

  • 91% more products sold, 57% contribution increase, and 117% more revenue through push notifications during Black Friday 2021

Infographic about the development of Segmentify’s contribution to its customers in 2021

We will continue to work towards our goal to help online retailers optimise their conversion rates by enabling them to deliver a unique shopping experience for each visitor. Let’s transform eCommerce together!

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