Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

Written by Yaprak Eken

10 February 2022


Segmentify 2021 Year in Review [Infographic + Video]

Online shopping is a lot different now than in its early days in the 1990s; eCommerce has become a bigger and more prominent part of our daily lives. Today, eCommerce customers expect a certain kind of shopping experience. And if you’re not offering that, they simply go somewhere else. As a result, eCommerce businesses are always on the lookout for the next big thing to differentiate themselves from their competitors, which is why the eCommerce industry is changing at unprecedented rates. A great solution can change your year and, consequently, your life. That is why we’re taking a glimpse into Segmentify’s 2021—to show you how much difference the right solution and a year can make.

In the video and infographic below, we’re taking a look at some key data and information from 2021 regarding Segmentify’s Personalised Solutions, including Personalised Product Recommendations, Personalised Search and Personalised Push Notifications.

The highlights of 2021 for Segmentify include:

  • 10% increase in the total revenue of Segmentify’s customers

  • 111% increase in Segmentify’s revenue contribution

  • 118% more product sales and 68% more revenue generation with Segmentify’s Personalised Product Recommendations

  • 75% more clicks, 2.5x more revenue generation, and 26% more product sales through 404 error pages.

  • 577 million search inquiries done through Segmentify Personalised Search

  • 54% more clicks and 54% more traffic with Segmentify Personalised Push Notifications

  • 2x more clicks and 5x more revenue generation with Segmentify’s abandoned cart scenarios

  • 91% more products sold, 57% contribution increase, and 117% more revenue through push notifications during Black Friday 2021

Infographic about the development of Segmentify’s contribution to its customers in 2021

We will continue to work towards our goal to help online retailers optimise their conversion rates by enabling them to deliver a unique shopping experience for each visitor. Let’s transform eCommerce together!

Marketing Know-How

Become a better marketer with Segmentify's weekly newsletter!

You may also like

Travel Booking On-Site Search Tips & Best Practices

Let’s say you want to get out of the city for the weekend or go for an adventure in a faraway place for a couple of days. What is the first thing you do? Search for accommodations in your desired lo...

16 March 2023
Is There a Way for Brands to BeReal?

Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show who they truly are without filters and the need to stage, overthink, or edit images...

06 March 2023
Ultimate Guide to Email Marketing Segmentation

Ever since Ray Tomlinson sent the first email in 1971, email marketing has been a thing. Decades have passed; email marketing has evolved. People receive many emails daily, and most are not even ...

02 March 2023
30+ On-Site Search & Discovery Statistics

The on-site search function, crucial to guiding customers towards products and achieving conversion, is often overlooked. The following list, however, begs to differ. You will find that it highlights ...

16 February 2023
How iGaming Companies Can Enhance Their Services with Personalisation

iGaming is a rapidly growing industry that is expected to only accelerate within the following years. The competition is quite challenging, and it is equally hard to stand out among the other big play...

14 February 2023
How to Create a Brand like Rihanna: Fenty Beauty’s Growth Strategy

Rihanna has always stunned us with her songs, iconic hairstyles, and fashion sense. Now added to the list are her brands, Fenty Beauty and Savage X Fenty.  The launch of Fenty Beauty created a hu...

08 February 2023