With the unprecedented COVID-19 ongoing, many businesses are struggling to stay afloat. While this is truly unfortunate for so many industries being hit hard, eCommerce is seeing a variety of changes.  As a company that prides itself on data driven content, the Segmentify team wanted to uncover how businesses and industries were experiencing change in ...

Payments are a part of eCommerce that’s easily ignored – just leave it to the finance team. But they really shouldn’t be ignored. Sorting out your payments systems and strategy can have a fundamental impact on your business growth. Increasing conversions by giving the customers the options they want, making mobile payment straightforward, enabling overseas ...

To achieve success in eCommerce in 2020 you’ve got to think about building a conversation, a relationship with your customer. Batch and blast just doesn’t cut it anymore. That means you’d need to get your data right, understand why you’re collecting it, sort out your preference centres and learn to understand the customers’ digital body ...

We wanted to take a look at the importance of a 360-degree approach in ecommerce, where personalisation can be as important as your shipping, platform and payments choices. Take a look at how choosing the right options, from push notification to segmentation can radically improve the experience your customer receives. Choosing the right payment option ...

If your business is not yet using eCommerce personalisation then you’re losing sales. Millions are lost every year by companies with poor personalisation on their eCommerce platform. But if you get it right, your business could reap major rewards. It has been shown that the more targeted online shopping content is, the more likely consumers ...

Now that we’ve seen the rush of Black Friday and Cyber Monday come and go, is your e-commerce store ready to make the most out of the traffic for the holiday season? Shopify states that a 35% clickthrough rate for emails sent through a loyalty program generated up to 3% of a retailer’s annual revenue. ...

The invention of the internet transforms the face of global communication. The web enables proper connection among different individuals scattered across the globe. The natural geographical barriers break down with virtual online connectivity. E-commerce is the means through which global business and transactions meet the needs of people. Different individuals from across the world can ...

One of the main KPI’s of any ecommerce business is profitability and a great way to accomplish this goal is by increasing average order size. Increasing spend can be much more beneficial than spending money on acquiring new customers. If done properly, the approach to an increased AOV can be seen as a great new ...

Opening your own online store makes a lot of sense nowadays. With the advent of the Internet, anyone can start an ecommerce business and sell products online. In fact, Nasdaq predicted in its research that 95% of all purchases will be made online by 2040. With the revenue of the e-retail industry skyrocketing every year, ...

The fashion industry is evolving faster today than it ever has in the past – and technology is behind the rapid change. Not only are fashion trends constantly changing, but how people consume and learn about fashion is evolving as well. Introducing the online shopping experience revolutionised the fashion industry and social media has only ...

Hubspot defines omnichannel personalisation as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.” The problem is that while most ecommerce companies agree that omnichannel personalisation is the way of the future; only about 3% of companies believe ...

Not to brag but… Segmentify was named one of Forbes top 25 Machine Learning Companies to Watch. Forbes writes:“Segmentify’s vision is to create a better online shopping experience personalised for each visitor and increase the conversion rates for online retailers. The startup does this by creating a unique online shopping experience that is relevant to ...