With Segmentify named as one of the top machine learning startups to watch by Forbes magazine, it’s no wonder we are constantly creating new innovations to connect e-commerce companies with their end users. As Segmentify grows, we grow alongside our partners. This is why we recently teamed up with BigCommerce and started BigCommerce Personalisation by ...

In terms of online purchase habits, people put a lot of faith and trust in the product descriptions of whichever item they are interested in buying. Whether you operate as a small independent online store or as a large international reseller, the product descriptions you feature will make or break your sales. According to Big ...

Did you know that by 2040 it is expected that 95% of purchases will be facilitated by e-commerce according to Nasdaq? Or how about the fact that 54% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price? A lot goes into setting up and growing an ...

Who wouldn’t want to access an online shop, find everything they needand feel that their needs have been finally listened to? When you create a personalised shopping experience for your customers, you know that you cannot fail. It is already a universal truth that marketers and communication specialists are putting a lot of efforts towards ...

In digital marketing, things rarely stay the same for long. Whether it’s new competitors or changing customer preferences, the landscape is always shifting. For many companies, there is a perpetual quest to be faster and more responsive. Advances in technology certainly make that easier, and today, marketers are spoiled for choice when it comes to ...

As digital marketing continues to evolve, paid advertising is becoming more prominent across all industries. Several major social media platforms already allow marketers to advertise to their audiences, but the dominant force in paid advertising is still Google. The ‘front door of the internet’ offers marketers a world of opportunity through their dedicated advertising platform, ...

Email marketing is nothing new. It’s been around for quite a while. But the interesting thing about it, is that it is still innovating. While some people may have disregarded the impact email can have on your conversion rate in ecommerce, many companies have recognized the power of marketing automation. The reality is that if ...

As an e-commerce business, you know how important it is to nurture a lead all the way through the e-shopping experience. Whether it’s your enticing marketing, your expertly crafted sales copy, or even just the design of your platform itself, ensuring each step of the buyer’s journey is accompanied by a small push towards a ...

We hate to break it to you, but 404 pages are inevitable in any e-commerce store. In fact, the more complex your store gets, the higher the risk will be. 404 Pages are the blind alleys of your website, but they don’t need to be the last stop for your visitors if you have a ...

Know your audience. No doubt you’ve heard it before, but taking action to really understand your customers is something that many companies still fail to do. In the current digital landscape, that’s a mistake that can cost your company a lot. It’s nearly impossible to establish a foothold in any industry if you don’t really know ...

Writing copy for ecommerce stores goes far beyond simple product descriptions. You can’t just describe what your products are. In fact, if you do that, you’ll be lucky to sell anything at all. Why? Because nobody wants to be sold to. People don’t like hard sales pitches. Moreover, it’s dull and uninspired. And that kind of writing won’t catch anyone’s ...

The essential core of successful ecommerce personalization is about offering genuine value to your customers. For customers to really appreciate that value, you must influence their perception on prices. This is a common marketing technique that is used throughout the service sector, such as bars using happy hours. The goal is to get customers to ...