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Category: eCommerce

6 Ways AI Can Benefit eCommerce Businesses

Once only a crazy plot device in science-fiction, Artificial Intelligence technology is an inseparable part of daily operations for any business today. AI represents the algorithms observing and learning from human behaviour to discover behavioural patterns for the online retail industry. Today, AI is used in the online retail industry to increase conversion by optimising ...

18 Jan 2022
Cosmetics Industry: New Trends and the COVID-19 Effect

Before COVID-19, the beauty industry (skincare, colour cosmetics, hair care, fragrances, and personal care) was an industry where consumers were used to trying products physically and buying them from physical stores. Therefore, with the pandemic hitting, sales became weaker and resulted in the closure of stores. However, it recovered faster than other industries, such as ...

20 Dec 2021
eCommerce Statistics 2021/2022

The 2020 – 2021 period has been quite exciting and eventful for the eCommerce industry. We saw new trends rise and witnessed dramatic changes in consumer behaviour. So if you’re interested in looking back at 2021 with the help of numbers and statistics, look no further. We’ve compiled the most interesting and jaw-dropping eCommerce statistics ...

16 Dec 2021
6 Ways Personalisation Can Transform Online Travel

Booking.com, Trivago, Airbnb, Skyscanner are all online travel websites that faced a lag during the height of the pandemic; however, they are coming back. COVID-19 Effects on the Online Travel Industry COVID-19 caused the travel industry to come to rest due to border closures, lockdowns and suspension of flights. As a result, many online travel ...

03 Dec 2021
A Brief History of Christmas Presents

Christmas is truly a wonderful time: Decorations, trees with ornaments, and Christmas music everywhere. Who doesn’t like the smell of hot cocoa and mulled wine at the Christmas markets? Kids and adults, everyone loves Christmas. And you know who else loves Christmas? eCommerce people. It’s the last big shopping event of the year for the ...

30 Nov 2021
Electronics Industry: Current Trends and the COVID-19 Effect

Online schools, home offices and staying at home longer than usual resulted in people becoming more online over the past year. Companies have sent their employees laptops; on the other hand, governments also provided students with electronic devices such as tablets to pursue online education. All of this resulted in a boom in the electronics ...

25 Nov 2021
4 Pillars of eCommerce: Segmentation, Personalisation, Customisation and Targeting

Even if you’re selling something as essential as water, you have to know where your customers are, lest they might have difficulty finding you. Or you have to know how much they’re willing to pay, or someone else is going to undercut you. The point is that companies have to think about their customers, or ...

23 Nov 2021
9 Elements You Need for an A-class Product Page (+1 Bonus)

The goal of an eCommerce store is pretty straightforward: Get your customers to purchase things. So how do you ensure your customers are informed enough to make purchases? How do you smooth out the buyer’s journey for them? The answer lies quite literally within the product page. This article will talk about the nine elements ...

17 Nov 2021
SEO
Online Grocery Shopping: New Trends and COVID-19 Impact

Traditionally, consumers mostly preferred doing grocery shopping offline and physically. So when COVID-19 hit, and lockdown policies were about to be implemented, the first thing people did, mainly in Europe, was to go to supermarkets and stockpile non-perishables. As a result, in April 2020, “food delivery” was the highest search word on Google.  COVID-19 Impact ...

11 Nov 2021
eCommerce Stores Before and After COVID-19

The COVID-19 pandemic, its social aspect, and the urgency to stay at home have driven customers to turn to online shopping. For the eCommerce business, this has an impact on demand and uncertain supply chain concerns. COVID-19 also has affected older retailers with physical stores, who are seeing a decrease in informal shopping, supply chain ...

20 Oct 2021
Is Your eCommerce Store Mobile-Ready?

We live in a fast-paced world, so fast that even texting has become too slow, and millennials have driven the use of voice and voice notes into our everyday lives. This means that the “old goldfish theory” of 8-second attention span is now being challenged on a daily basis from all directions, and eCommerce Managers ...

14 Oct 2021
Top 10 eCommerce Myths & Facts

Whether you’re just starting or already in the middle of operations, people will share a lot of their opinions about eCommerce with you. Or maybe you, yourself, have some ideas as to how an online retail business is run. However, the chances are that most of them are wrong. But don’t worry, we’re here to ...

11 Oct 2021