In today’s competitive eCommerce landscape, businesses must find ways to stand out from the crowd and keep customers coming back for more. One of the most effective strategies for achieving this is customer segmentation, which divides customers into distinct groups based on common characteristics or behaviours.  Businesses can better engage customers, build loyalty, and increase ...

Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show who they truly are without filters and the need to stage, overthink, or edit images. In line with this, the app doesn’t allow for paid ads and strongly discourages influencer culture. Still, there’s a question to be asked here: ...

Rihanna has always stunned us with her songs, iconic hairstyles, and fashion sense. Now added to the list are her brands, Fenty Beauty and Savage X Fenty.  The launch of Fenty Beauty created a huge splash, and it has gained a unique place in the beauty world since then. It filled an enormous gap in ...

Right now, BeReal is the coolest kid in town that everyone’s been talking about and trying to figure out. The app claims that it flagships authenticity and being in the moment. However, our experiences with social media apps have been far from authentic. So how can a social media app be authentic? Let’s find out. ...

Bonjour, mes chers! Comment ça va? I have to admit that I, too, am guilty of searching for marketing jobs in Paris while watching the Netflix hit Emily in Paris at some point. Writing and sipping my wine with a view of the Seine… That is truly the dream. This modern fairytale has spurred countless ...

You must first understand your target users to create a successful paid marketing strategy. Target users can directly affect content creation, design, digital ads, and offline communication plans. Thus, with effective segmentation, your paid marketing strategy can be enhanced entirely, which leads your sales directly. What is Market Segmentation? Market segmentation is the act of ...

Imagine a scorching summer’s day. You desperately want some ice cream, and there they are—two ice cream shops next to one another! However, one is completely empty, while the other has a big queue. Which one would you choose? The shop with the queue, right? Did you ever stop to think why? The answer is ...

Being scheduled for a Windows release in March 2023 and the soon-to-be-released TV adaptation by HBO put The Last of Us franchise on our radars once more. So, of course, we had to revisit Naughty Dog’s marketing strategy for The Last of Us Part II. What’s The Last of Us About? Allow me to explain ...

If you ever searched which generation type you belong to on Google, I think it is fair to say you are obviously not a Gen Zer. While Google is the world’s top search engine and is undeniably followed by YouTube, right now, we know that TikTok is not only an entertainment platform but also a ...

Shopping habits and trends are unique to each generation. For years, marketing strategies have been developed around what motivates and interests Gen X and its predecessors. Now we have Gen Z, whose shopping habits, like most of their other characteristics, are nothing like those before them.  In an earlier post, we enlarged the characteristics of ...

Like any generation, Gen Z has several traits that set them apart in terms of how they behave while making purchases and doing a search. Being the digital native generation influences their search behaviour significantly. But how can marketers use this to shape their brand for this generation? Who’s Gen Z? Gen Z is the ...

The digital space is changing; brands and advertisers are entering a new era where they must learn how to function in a cookieless world. Conversations around data privacy have been ongoing for decades, and we’re about to see some major changes at a scale never seen before. What are these changes? What does “cookieless tracking” ...