Before COVID-19, the beauty industry (skincare, colour cosmetics, hair care, fragrances, and personal care) was an industry where consumers were used to trying products physically and buying them from physical stores. Therefore, with the pandemic hitting, sales became weaker and resulted in the closure of stores. However, it recovered faster than other industries, such as ...

Booking.com, Trivago, Airbnb, Skyscanner are all online travel websites that faced a lag during the height of the pandemic; however, they are coming back. COVID-19 Effects on the Online Travel Industry COVID-19 caused the travel industry to come to rest due to border closures, lockdowns and suspension of flights. As a result, many online travel ...

Christmas is truly a wonderful time: Decorations, trees with ornaments, and Christmas music everywhere. Who doesn’t like the smell of hot cocoa and mulled wine at the Christmas markets? Kids and adults, everyone loves Christmas. And you know who else loves Christmas? eCommerce people. It’s the last big shopping event of the year for the ...

Online schools, home offices and staying at home longer than usual resulted in people becoming more online over the past year. Companies have sent their employees laptops; on the other hand, governments also provided students with electronic devices such as tablets to pursue online education. All of this resulted in a boom in the electronics ...

Traditionally, consumers mostly preferred doing grocery shopping offline and physically. So when COVID-19 hit, and lockdown policies were about to be implemented, the first thing people did, mainly in Europe, was to go to supermarkets and stockpile non-perishables. As a result, in April 2020, “food delivery” was the highest search word on Google.  COVID-19 Impact ...

Whether you’re just starting or already in the middle of operations, people will share a lot of their opinions about eCommerce with you. Or maybe you, yourself, have some ideas as to how an online retail business is run. However, the chances are that most of them are wrong. But don’t worry, we’re here to ...

eCommerce, the fastest growing industry of the past year, has also affected the Pharmaceutical Industry, and now E-Pharmacies have become the new future for this industry. Of course, marketing has always been an issue within the pharmaceutical industry; however, there are some strategies E-Pharmacies can implement to increase their brand awareness within the industry. What ...

Back to the Future II imagined a future filled with flying cars, waste-fueled vehicles, and auto-drying jackets. While their future doesn’t match our reality exactly, they got some developments right. One of the said advances is Augmented Reality, and hey, the film actually predicted Google Glass! Augmented Reality’s been becoming a part of our lives ...

The fashion eCommerce industry has an annual growth rate of 21.6% and is expected to grow faster in the following years. COVID-19 has changed consumer habits, and buying clothing online has become popular among all age groups. This article will dive into the COVID-19 effect on the fashion industry with fashion trends and new technologies. ...

On this episode of the eCommerce Growth Show, Segmentify’s guest is Brian Solis, who has been called “one of the greatest digital analysts of our time.” He is a Global Innovation Evangelist at Salesforce, the world leader in Customer Relationship Management (CRM). His research involves digital transformation, innovation and disruption, and change in leadership and ...

The fourteenth episode in the fourth series of the eCommerce Growth Show will bring you the most fundamental tricks about “holistic growth” and the key starting points for getting into a business on the eCommerce site. In this episode of the eCommerce Growth Show, Segmentify is honoured to host Chris Nawrocki, leading the “Heuer” agency ...

The eCommerce space is full of data flowing fast and customers waiting for personalisation. Are you curious about how you should manage this data and provide solutions to your customers? Let’s dive into the real-time conversion analytics effects on your business. What is Real-Time Conversion Analytics? eCommerce analytics is the data that enables you to ...