Chef’s Special: Recommendation Margherita

Secret Tip

+10% More Conversion 🍽️✨

• Think of recommendations as the secret sauce in your marketing strategy.
• Combine them with engaging content for a flavor-packed experience!
• Personalise to fit customer tastes and top it off with a stock count badge to add a dash of urgency.
• This winning recipe will have your conversion goals cooking up nicely!

Main Course: Recommendation

Recommendations are like the main course of your marketing strategy. They satisfy your audience’s hunger for relevant content and keep them coming back for more. Think of it as serving up exactly what your customers are craving, whether it’s a product suggestion, a piece of advice, or tailored content that hits the spot.

Side Dish: Engagement

No meal is complete without a side dish, and in the world of digital marketing, engagement is the perfect accompaniment. Whether it’s through interactive surveys, or social proof badges, engagement helps to enrich the customer experience, making them feel valued and heard.

Recipe for Success:

Step 1
Mix Thoroughly: Add flavor to your pages with curated recommendations,  in “Last Visited” and “Personalised for You” algorithm. Combine your recommendations with engaging content. The goal is to create a seamless blend that feels natural to the customer. No one likes a dish where the flavors clash!

Step 2:
Adjust for Customer Taste: Just as every diner has different preferences, so do your customers. Use data and insights to tweak your recommendations and engagement strategies to fit their tastes. Implement different algorithms for each page—like the “You May Also Like” algorithm on product pages and the “Last Visited” algorithm on checkout pages. The more personalised, the better!

Step 3:
Serve with a Side of Personalised Experiences: The secret ingredient? Personalisation. It’s like adding a special sauce that makes your dish unforgettable.
Conduct taste tests to identify which recommendation algorithm works best for each segment.
Use Dynamic Segmentation to achieve deep personalisation down to their favorite preferences.
By tailoring the experience to each customer, you’re not just serving a meal—you’re crafting a memorable dining experience that keeps them coming back for more.

Finishing Touch:

Create Urgency with a Stock Count Badge: Add a final flourish to your customer experience by introducing a stock count badge on the checkout page. This simple yet effective touch can create a sense of urgency, encouraging customers to complete their purchase before they miss out. It’s the equivalent of a limited-time special on the menu—one that your customers won’t want to pass up!

Results

• Incorporating personalised recommendations can spice up your customer experience and increase conversions by up to 10%.
• When combined with engaging content and dynamic algorithms like “Last Visited” or “You May Also Like,” these tailored suggestions can boost click-through rates by 15% and drive a 12% increase in average order value.
• Add a stock count badge at checkout to create urgency, which has been shown to lift conversion rates by an additional 8%. This winning strategy not only enhances user engagement but also maximizes your revenue potential.

Bon appétit! 👨‍🍳