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Product Zoom In: Dynamic Segmentation and Persona Quiz

Wouldn’t it be great to segment your audience into smaller audiences based on shared attributes, behaviours and demographics and offer them more relevant and on-the-point recommendations? Let’s get on with the Dynamic Segmentation and Persona Quiz and learn how to get to know your customers better and personalise their experiences.

Key Takeaways

  • Dynamic Segmentation is used to segment shoppers according to their interests.
  • Persona Quiz prepares easy-to-understand quizzes for visitors and places them in the appropriate dynamic portions.
  • With Dynamic Segmentation, eCommerce stores can develop fresh campaigns, ideas, and improved messaging to test out on their customers.
  • Dynamic segments are formed and updated in real time and are not restricted by category, brand, or product.
  • The benefits of Persona Quiz include building trust, higher conversion rates, establishing strong relationships with the customers, and making the customer have an enjoyable time with gamification.

What is Dynamic Segmentation?

Dynamic Segmentation is used to segment visitors according to their interests. In other words, the Segmentation is done based on label attributes.

Shoppers don’t just buy a hand cream from the “skin care” category from Brand A, but they buy something for dry skin. This means stores need to understand which attributes attract which group of shoppers.

With straightforward guidelines like “If you are buying something with the “dry skin” label, put them under Skin Care > Dry Skin,” marketers are able to construct more effective retargeting ads utilising Segmentify’s products.

Download the FREE Customer Segmentation Playbook to explore the different customer segmentation types and how to utilise them.

How Does Dynamic Segmentation Work?

Dynamic Segmentation can utilise real-time data and deeply explore personal interests to create effective retargeting campaigns. Dynamic Segmentation does not have restrictions on the number, price, or timing of purchases and enables more accurate customer segmentation based on product attributes. 

The most intriguing feature is that segments can be combined in any way you like and are created and updated in real-time!

Introduce rules like, “If one buys something with the “casual” label, put them under Style > Casual.” and use any solution from Segmentify’s portfolio to amp up the personalisation! Retarget customers and visitors with targeted product recommendations, push notifications, emails, etc., for the full effect.

What are the Benefits of Dynamic Segmentation?

Dynamic segments benefit B2C marketers by enhancing targeted marketing, streamlining workflow, and saving time. You can put dynamic portions into place and forget about them. For instance, with an at-risk campaign, you can simply set it up to send daily to everyone who has just been added to the segment instead of finding your at-risk consumers and sending a campaign once a week. You can observe how much time is saved over time.

In fact, Dynamic Segmentation can help you stop wasting time on the technical implementation of campaigns and return to concentrating on the creative aspect of B2C marketing. Instead, you’ll have more time to come up with fresh campaigns, ideas, and improved messaging to test out on your customers. The effectiveness of dynamic segments enables you, the marketer, to do your job more effectively. Whilst, Rule-Based Segmentation is limited by quantity, purchase amount, and time range, but Dynamic Segmentation is not.

How to Use Dynamic Segmentation in eCommerce?

As we can all probably assume, online shopping is highly dynamic in that a customer, even at the very beginning of the eCommerce purchasing funnel, has the opportunity to visit dozens of online shops and look at a few hundred different things. We might anticipate that shoppers begin to encounter a “choice overload problem” given the breadth and depth of the online product catalogue.

Online shoppers frequently alter their purchasing habits when faced with various product possibilities. She might be looking for a casual dress when she initially visits the website, but she might purchase a jacket.

In this type of atmosphere, it is essential to comprehend and profile web visitors in order to convert them into customers and subsequently guarantee recurrent purchases. In contrast to Dynamic Segmentation, which creates segments in real-time and allows users to choose between them at any moment, traditional segmentation approaches groups people into groups based on their prior behaviours. Dynamic Segmentation marketing allows for real-time personalisation of marketing messages for each individual. 

In that particular tailored behavioural marketing campaigns triggered by the online shoppers in the dynamic segments, Dynamic Segmentation and behavioural marketing are closely related.

What is Persona Quiz?

Persona Quiz is an Engagement campaign under Behavioural Targeting. This function prepares easy-to-understand quizzes for visitors and places them in the appropriate dynamic portions. 

Keep in mind that dynamic segments are formed and updated in real-time and are not restricted by category, brand, or product. Our customers’ created persona quizzes will significantly improve audience segmentation.

Direct questions about the customer’s skin tone, fashion preferences, the reason for using a laptop, etc., might be asked by the retailer. Since it makes buying more enjoyable, this will undoubtedly encourage visitors to engage. Additionally, everyone enjoys playing games and rarely refrains from the chance to talk about themselves.

How Does Persona Quiz Work?

But how exactly does this Persona Quiz work? Each answer must be assigned to a dynamic segment, and the customer must set a minimum of two alternative replies. Visitors may select more than one response because it is likely that they belong in more than one dynamic section. The website can also change the time and location at which this quiz appears on the page.

What are the Benefits of Persona Quiz?

Many marketers are seeing the advantages of implementing a persona quiz with a variety of quiz kinds, including fit finder, style finder, customer survey, gift finder, or virtual consult. 

Not only are marketers able to quickly construct a quiz that helps them gather zero-party data to better understand their customers, but they also meet their demands by making tailored recommendations that provide their customers with a memorable experience. 

This level of personalisation is all about sending the appropriate content or product to the appropriate customer at the appropriate time. You can only do that if you are aware of who your customers are, what they need from your company and the most effective channels for communicating with them.

Although the main advantage of Persona Quiz is personalisation, garment companies have employed this type of interactive content in a variety of ways to improve the customer experience. 

1. Higher Conversion Rates

Customers are more inclined to convert when they receive a good result. After just one visit to your eCommerce site, users who take your quiz and receive useful information or suggestions for related products are more likely to make a purchase. Additionally, if you provide a unique discount from the quiz in the opt-in part, you’re more likely to expand your email subscriber list

2. Chance to Grow Your Customer Base

Sharing quizzes is simple and enjoyable for visitors. Quiz results are frequently shared with friends and family. And chances are that some of those acquaintances will take your survey as well, so you not only grow your current customer base but also attract new ones. 

3. Building Trust

Asking relevant questions can promote trust. By posing the appropriate queries, you may establish your brand as an authority on the topic.

4. Building Strong Relationships with Customers

Establish your relationship with the customer via persona quizzes. One method to learn enough about the consumer to make pertinent product recommendations is through a quiz. And using product photographs in your quiz can help you simulate the experience of shopping in a physical store. Persona quizzes make use of incredibly pertinent images to make users feel as engaged as they would during an in-store visit.

How to Use Persona Quiz with Dynamic Segmentation?

By segmenting your audience, you can break them up into groups with whom you can interact more personally. It is currently one of the most popular marketing trends. You may quickly and simply segment your leads using interactive data collecting formats like a quiz or personality test. Additionally, your audience will enjoy themselves much throughout the process.

Personality Tests

By far, personality tests are the most often used method of lead segmentation. Why? When you design a personality test, you may choose from a variety of “personalities” that consumers will perceive as their best match after taking the test. The proper product may be recommended to the right person, and you can even segment your email list if you utilise these profiles to segment participation. 

If your personality test’s goal is to determine the type of traveller you are, there are three different profiles to choose from. Depending on which of these profiles a person matches, you might segment them and then advertise various holiday packages or locations to them.

There are numerous uses for this: You can divide your audience based on the kind of business person they are, the fashion style they prefer, or the kind of place they want to go on vacation. Delivering a distinctive marketing experience to each section after segmentation is effective is your responsibility.

Quiz Scores

Using quiz results is another well-liked method for audience segmentation in interactive marketing campaigns. The knowledge level of your audience can be ascertained through quizzes, allowing you to provide them with material that is appropriate for their level of understanding. Depending on the participant’s score, create a separate quiz result and add call-to-action buttons to a special blog post, landing page, or product page.

Specific Question

Segmenting your audience regarding a specific question is a quick and easy way to segment your leads. You can add a question to your form for any personality test, quiz, or competition. You should carefully consider this question and use it to assist you in dividing up your audience. If you offer insurance, for example, you might want to know if they live in an apartment or a house. 

Wrapping Up

In conclusion, Dynamic Segmentation and Persona Quizzes are necessary to segment your audience and offer them more relevant and direct recommendations. 

You can make a dynamic version of the customer segment. However, you must be able to precisely trace every action your customers take on your websites and across all of their devices, including new purchases, item clicks, and email opens. Without the proper customer data, Dynamic Segmentation is useless. 

In this case, Segmentify steps in and will help you gather the right data and provide the best recommendations regarding your customer base. Contact us to book a demo to get to know our eCommerce personalisation solutions that can elevate and grow your business.

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