Mobile App Marketing for eCommerce

In today’s world, we do everything on our phones including shopping. You have likely purchased at least one item via your mobile phone.

Most eCommerce businesses offer websites and mobile applications for their customers to buy their products. Usage of mobile is dominating desktops, since 58% of online visits came from smartphones in 2021. Therefore, it is vital to have the best mobile app marketing strategy to keep your loyal customers.

What is Mobile App Marketing?

Mobile App Marketing is the practice of developing marketing campaigns for your mobile app in order to connect with customers at every level of the marketing funnel via the app. eCommerce companies participate in desktop and mobile websites to maximise their customers.

It is important to note that mobile app marketing is more towards loyal or repeat customers. Mobile applications occupy a place in people’s phones. Therefore, if a person is downloading the application for this specific eCommerce store, this means that they are most likely to be repeat customers and are interested in making multiple purchases throughout a period.

What are the Application Stores for Mobile Phones?

• App Store for IOS
• Google Play Store for Android
• Amazon App Store for Android
• Galaxy Store for Samsung

9 Mobile App Marketing Tips for eCommerce Stores

1. Have a mobile-friendly website

The first and foremost step to implementing mobile app marketing strategies is to have a mobile-friendly website. The way the desktops and mobile devices show products of eCommerce stores is distinct. So, eCommerce marketers should prepare a website optimal for mobile usage.

Essential factors to consider for a mobile-friendly website is:

• Having a simple website design
• Keeping the search process simple
• Using large font sizes
• Including many graphics and visuals
• Investing in having a speedy website
• Having a responsive website

As an example, with the “See All Button”, eCommerce stores can ease the mobile navigation and improve customer experience.

2. Optimise App Store listing

Once the mobile app is ready to be launched, it is necessary to consider where it will be offered. The leading application stores are App Store for IOS and Google Play Store for Android. The processes of forming an application for these app stores are different from each other; hence, they have separate teams that work on individual app stores.

Since the mobile application will be offered in the App Store, specific search engine optimisation strategies will be implemented to increase the search ranking in these application stores.

The main factors to consider in app store optimisation are:

• Keyword search: Understanding the audience and looking at search volumes
• The name of the application: Should be on point, short and explanatory
• Description: Should have every detail and necessary keywords to explain the application
• Application icon: Catchy and distinct from other applications
• Visuals and screenshots from the application

3. Invest in your application design

A simple, easy-to-use, aesthetically pleasing mobile application is the key to success. eCommerce marketers should invest in their application design and the technology they use. The more interactive and engaging it gets for the customers, the more they will return to the application.

The whole mobile application should be on the same theme and colour scale. The content should be decluttered as possible with the least amount of writing and visuals. After providing a simple application for your customers, you should not often change it entirely. Stores should wait to make their customers get used to their app and increase their retention.

4. Recommend the most relevant items

In contemporary digital marketing, personalisation is crucial. Businesses and marketers have realised that customers dislike being treated like numbers. Companies that interact with customers personally build enduring relationships with them.

It is easier to provide personalised recommendations to app users; therefore, eCommerce companies should definitely use this opportunity. Personalised product recommendations will increase customer satisfaction and the likelihood of clicking on the recommended product. Compared to pop-up recommendations to show segment-divided product groupings, personalised suggestions on category and product detail pages may be a more reasonable option. You may promote the best goods to each consumer based on their customer journey and AI-based personalised suggestions.

5. Simplify the search process

The retention rates of desktops and mobile devices are relatively different, with desktops being 3.7% and mobile being 2.2%. The main reason for having lower retention rates for mobile applications is that people tend to wander around more with mobile applications since it is an easy process.

Your mobile app advertising should concentrate on assisting your clients in selecting the most relevant items. You may utilise search fields to give them ideas and persuade them to browse further. Visitors can receive personalised recommendations with categories like “new arrivals” and “best selling products” as soon as they click on your search box. In this method, you may get buyers to start browsing for products even before they finish their search.

Providing a journey builder will enable users to find the most pertinent goods on your eCommerce website and display those to the visitor. In this manner, the visitor will spend less time looking around the website and have access to personalised items.

6. Include high quality pictures and videos, and descriptions

A picture says a thousand words. So it is necessary to include the best quality pictures of your desired products and other mobile app visuals you want. Depending on the eCommerce industry you are in, you can provide your visitors with images, videos, and 3D augmented reality versions of your products.

Product descriptions should be easy to read, including every single piece of information regarding the product and the return and refund process. You can use lists and bullet points in your product descriptions to make it more readable. You should also add information regarding sustainability.

Your application should be as close to buying a product from a physical store as possible. Therefore, including 360-degree videos of your products would be helpful for your customers to understand better. Furthermore, some cosmetics and home furniture companies have also included 3D trying out for their products. Based on the industry, you may also invest in 3D trying out your products.

7. Send reminders and push notifications

Push notifications and reminders are much more effective on mobile applications than desktop notifications. After asking for permission for reminders, personalised push notifications are a great way to pull customers to your mobile application.

Email reminders and push alerts on eCommerce websites can increase traffic and retention. Your campaign will be known to your customers as a result. Additionally, you may send push notifications and emails with customised discount coupons.

In addition, email marketing and SMS marketing are also important reminders for your customers. We recommend adding email and SMS notifications to your mobile app marketing strategy to interact fully with your customers.

8. Include review and rating sections

Building customer trust is necessary to increase the customer lifetime value. Of course, you will have positive descrips of your products and your pictures will show the best versions. However, when customers see ratings, reviews and photos from other customers who have previously purchased the product, they will be more trusting and inclined to decide on buying the product.

The ratings and reviews should be close and easily accessible to the visitor. After looking at the product images, description and price, visitors are most likely to click the reviews section and read comments from previous customers.

9. Offer easy check out options

The checkout process is the last process of purchase for the customer. This process should be straightforward, easy to understand and convenient for the customers to complete.

Nowadays, eCommerce applications use many check out tools for their websites to decrease the time customers go and grab their credit cards and enter the numbers. Depending on your customer base, you should provide customers with 3 to 7 different payment options. The main ones are credit cards, debit cards, bank transfers, direct deposits, cash, electronic checks, and cryptocurrency. Furthermore, app payments and electronic wallets are also necessary to include. ApplePay, AliPay, AmazonPay, GooglePay, PayPal, Chechout.com and Klarna are popular payment options for users.

Wrapping Up

In conclusion, eCommerce companies should definitely consider having a mobile application or at least having their eCommerce website mobile-friendly. In this way, they will be able to reach out to a new range of customers.

Personalisation on your mobile application is much easier than on a desktop website. Therefore, we recommend that eCommerce stores segment their customers properly and recommend the most suitable products.

With Segmentify, you are able to customise your customers’ eCommerce journey and offer them the best-personalised customer experience. Contact us for more information and book a free trial to try out the best-personalised tools. Don’t forget that Segmentify is with you from the beginning to the end of each and every one of your customers’ purchase journeys.