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Segmentify Blog

Cosmetics Industry: New Trends and the COVID-19 Effect

Before COVID-19, the beauty industry (skincare, colour cosmetics, hair care, fragrances, and personal care) was an...

20 Dec 2021
eCommerce Statistics 2021/2022

The 2020 – 2021 period has been quite exciting and eventful for the eCommerce industry. We...

16 Dec 2021
6 Ways Personalisation Can Transform Online Travel

Booking.com, Trivago, Airbnb, Skyscanner are all online travel websites that faced a lag during the height...

03 Dec 2021
A Brief History of Christmas Presents

Christmas is truly a wonderful time: Decorations, trees with ornaments, and Christmas music everywhere. Who doesn’t...

30 Nov 2021
Electronics Industry: Current Trends and the COVID-19 Effect

Online schools, home offices and staying at home longer than usual resulted in people becoming more...

25 Nov 2021
4 Pillars of eCommerce: Segmentation, Personalisation, Customisation and Targeting

Even if you’re selling something as essential as water, you have to know where your customers...

23 Nov 2021
9 Elements You Need for an A-class Product Page (+1 Bonus)

The goal of an eCommerce store is pretty straightforward: Get your customers to purchase things. So...

17 Nov 2021
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