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Segmentify Blog
Cosmetics Industry: New Trends and the COVID-19 Effect
Before COVID-19, the beauty industry (skincare, colour cosmetics, hair care, fragrances, and personal care) was an...
eCommerce Statistics 2021/2022
The 2020 – 2021 period has been quite exciting and eventful for the eCommerce industry. We...
6 Ways Personalisation Can Transform Online Travel
Booking.com, Trivago, Airbnb, Skyscanner are all online travel websites that faced a lag during the height...
A Brief History of Christmas Presents
Christmas is truly a wonderful time: Decorations, trees with ornaments, and Christmas music everywhere. Who doesn’t...
Electronics Industry: Current Trends and the COVID-19 Effect
Online schools, home offices and staying at home longer than usual resulted in people becoming more...
4 Pillars of eCommerce: Segmentation, Personalisation, Customisation and Targeting
Even if you’re selling something as essential as water, you have to know where your customers...
9 Elements You Need for an A-class Product Page (+1 Bonus)
The goal of an eCommerce store is pretty straightforward: Get your customers to purchase things. So...