Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

Spin the Wheel Pop-Ups: Improve Conversion with Gamified Marketing

A spin wheel pop-up can be a great conversion tool for your website. It’s a gamified marketing strategy that works by giving the user an opportunity to win something in return for their time and attention. The idea is to create a custom spin wheel with various prizes and then trigger the spin the wheel pop-up on your website with a predefined activity.

Key Takeaways

  • A spin the wheel campaign is an interactive promotion where participants are given a chance to win prizes by spinning a wheel.
  • Spin the Wheel marketing campaigns are a great way to engage visitors, promote your brand and generate new leads.
  • Don’t just use a generic template to create a Spin the Wheel campaign. Customise it for your brand, product and audience.
  • Some of the best practices that will take your Spin the Wheel campaigns from good to great:
    • Keep it simple.
    • Use visual cues.
    • Don’t overcomplicate it.

8 Reasons You Should Create a Spin the Wheel

Spin the Wheel marketing campaigns are designed to engage with customers and get them to take action in some way. They are usually used as a promotion or giveaway, but they can be used for any occasion or reason. The best spin the wheel campaigns have the following qualities:

1. Attracts a wider audience

2. Instantly grabs attention

3. Entices visitors with a chance to win

4. Easy to create and implement on your website

5. Breaks away from the usual pop-ups your visitors see

6. Opportunity to customise your brand offerings and surprises

7. Improves lead conversion and email subscriptions

8. Improves sales by reducing cart abandonment

“Contact Segmentify to Get Inspired” banner with a “Book Demo” button.

How to Create the Best Spin the Wheel Marketing Campaigns in 5 Steps

When it comes to actually create a Spin the Wheel campaign, there are a few things you need to consider before you can start spinning:

1. Identify the audience and the goals of your campaign

Audience: Who is your target market? Who will you be targeting with this campaign?

Goals: What do you want to achieve with this campaign? How will it benefit your business?

2. Create a custom spin wheel with prizes that are relevant to your business

Create a custom spin wheel with prizes that are relevant to your business. For example, if you own a restaurant, offer gift cards as rewards for landing on certain spots on the wheel. If you’re selling yoga mats, give away free yoga lessons or other fitness products as prizes.

3. Change the design of the spin wheel to match your brand’s personality

A spin wheel is an excellent way to increase conversion and email subscription, but it doesn’t have to look like any other spin wheel you see out there in the market today. Instead, consider changing up the design so that it fits within your brand identity and personality.

If your company is known for being fun, quirky and creative, then consider adding graphics like a rainbow or a unicorn to make it stand out from other wheels. If your company is serious and professional, try incorporating solid colours instead of neon ones into your design.

4. Use clear CTAs on the spin wheel design

A clear call-to-action (CTA) means it’s easy to spot what action you should take after landing on a specific result. For example, “Click here to claim your prize!” or “Enter your email address now!”. These CTAs tell people precisely what they need to do next to win a prize or receive more information about your product or service.

Don’t use generic CTAs like “Click here!” or “Submit!”. These CTAs don’t tell people exactly what they need to do next. Instead, use clear CTAs that give them a sense of what will happen when they click on them.

5. Promote and share your custom spin wheel

Promote your Spin the Wheel campaign through social media, email marketing and blog posts. Try using different types of content for each platform to reach different audiences and get them excited about playing. For example, if you’re using Facebook ads, use videos or photos instead of text-based ads when possible because they’re more engaging for users.

Wrapping Up

Spin the Wheel is an interactive gamified marketing tool that gives visitors a prize in exchange for their email addresses. They enter their email addresses for a chance to get a discount, free shipping or anything you’d like to give by spinning the wheel.

Spin the Wheels are excellent tools to increase conversion and email subscriptions. If you wish to know more about how to use Spin the Wheel, you can always contact us 😉

Marketing Know-How

Become a better marketer with Segmentify's weekly newsletter!

You may also like

How to Develop a Robust Customer Segmentation Strategy in 5 Steps

In today’s competitive eCommerce landscape, businesses must find ways to stand out from the crowd and keep customers coming back for more. One of the most effective strategies for achieving this is ...

28 March 2023
The Ultimate Guide to Google Shopping

Do you want to list your products and increase the visibility of your business? Google Shopping is a powerful tool to drive sales and conversions. Additionally, it allows businesses to reach potential...

23 March 2023
How to Optimise Customer Acquisition Cost in 9 Steps

You might be struggling with acquiring new customers. Or, you might be satisfied with the outcomes of your customer acquisition efforts, but still wonder why your customer lifetime value doesn’t mak...

21 March 2023
Travel Booking On-Site Search Tips & Best Practices

Let’s say you want to get out of the city for the weekend or go for an adventure in a faraway place for a couple of days. What is the first thing you do? Search for accommodations in your desired lo...

16 March 2023
Is There a Way for Brands to BeReal?

Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show who they truly are without filters and the need to stage, overthink, or edit images...

06 March 2023
Ultimate Guide to Email Marketing Segmentation

Ever since Ray Tomlinson sent the first email in 1971, email marketing has been a thing. Decades have passed; email marketing has evolved. People receive many emails daily, and most are not even ...

02 March 2023