Even if you’re selling something as essential as water, you have to know where your customers are, lest they might have difficulty finding you. Or you have to know how much they’re willing to pay, or someone else is going to undercut you. The point is that companies have to think about their customers, or ...

In a 2016 survey by Receiptful, only 23% of eCommerce businesses owners stated that they used customer segmentation. Whilst in 2021, this number grew, still many businesses do not give the necessary attention to customer segmentation. Customer segmentation has become a must in eCommerce marketing and here is why it is so vital. Customers, product ...

In the first of the new vlogs we’ve introduced for the third series of the eCommerce Growth Show, our customer, Paul O’Hea, Pharmacist and Co-Owner of Inish Pharmacy, talks to Phill about his insights on finding ways to ever improve the way in which different customer groups are served using our platform. Watch or listen ...

In an era where more and more competitors are cropping up all the time, eCommerce businesses and retailers need to do absolutely anything they can to stand out in a crowd. After all, eCommerce sites are a dime a dozen on the Internet. There are probably many other businesses out there who sell products and ...

It goes without saying today: Do you want customers to come, get engaged, and stay with your brand? Personalise it as much as possible. People want to access the valuable information that meets their needs, and if your website delivers their expectation — conversions and sales grow by far.Numbers speak volumes: But there’s a catch:  ...

From a digital perspective, there are many ways to market your ecommerce business – Google, Facebook, and the smaller, but no less powerful platforms of Instagram or Pinterest. All of these services represent outstanding avenues for generating new business. What if, however, you want to solidify your pipeline of repeat customers?  You know what we’re ...

It’s estimated that we will have 1.92 billion global digital purchasers by the end of 2019. It’s also estimated that ecommerce purchases will account for 13.7 percent of the world’s retail sales in 2019. (Statista) Actually, with a global population of about 7.7 billion people, that’s about 25 percent of the world’s population who will ...

Not to brag but… Segmentify was named one of Forbes top 25 Machine Learning Companies to Watch. Forbes writes:“Segmentify’s vision is to create a better online shopping experience personalised for each visitor and increase the conversion rates for online retailers. The startup does this by creating a unique online shopping experience that is relevant to ...

In more recent years, personalised messaging has become one of the most compelling methods e-commerce sites use to promote their brands and drive revenue. Sharing the right message with a specific customer at the most optimal time (and on the most ideal platform) can help to significantly increase engagement and transactions. Major brands like Nike ...

With Segmentify named as one of the top machine learning startups to watch by Forbes magazine, it’s no wonder we are constantly creating new innovations to connect e-commerce companies with their end users. As Segmentify grows, we grow alongside our partners. This is why we recently teamed up with BigCommerce and started BigCommerce Personalisation by ...

In terms of online purchase habits, people put a lot of faith and trust in the product descriptions of whichever item they are interested in buying. Whether you operate as a small independent online store or as a large international reseller, the product descriptions you feature will make or break your sales. According to Big ...

Are you segmenting your customer base? If not, you’re missing out on one of marketing’s most powerful concepts. Whether in e-commerce or onsite, marketing is meant to turn viewers into customers. Customer segmentation lays the groundwork to deliver targeted and personalised marketing. But how does customer segmentation work, and how does it use personalisation to ...