Are you segmenting your customer base? If not, you’re missing out on one of marketing’s most powerful concepts. Whether in e-commerce or onsite, marketing is meant to turn viewers into customers. Customer segmentation lays the groundwork to deliver targeted and personalised marketing. But how does customer segmentation work, and how does it use personalisation to ...

As with many other holidays, Valentine’s Day brings in a lot of first-time shoppers for many online retailers. But what you should be focusing on should be ways to turn them into loyal customers. During these peak seasons, you probably have your online marketing game kicked into high gear, right? These new shoppers probably caught ...

The world wants quicker solutions. Considering that 80% of all internet users own smartphones, and many of them grab their device first thing in the morning, it’s easy to see why people have become accustomed to instant gratification. Just a quick click or press of a button is all that’s needed to get where you ...

Personalized product recommendations aren’t the results of a lucky guess.  Ecommerce personalization is all about tracking data from each individual visitor and matching them to their corresponding micro-segments to make well-informed recommendations on the basis of visitors’ online behaviors, browsing history and a mapping of their tastes and needs. With proper analysis, ecommerce stores can ...

Does your company rely on email marketing? If so, you probably rely on an email marketing automation tool, too. And, yet, if you aren’t seeing the results you want, that software could be – at least partially – to blame. That’s because it can be easy to forget that emails sent with this technology often ...

Do you track how visitors of your ecommerce website behave? Of course you do! Everyone knows how important analytics are. However, what most people don’t know is just how important non-click analytics can be for increasing conversions. What Is Behavioral Data and Why Are These Analytics Important? As the name suggests non-click behavioral data refers ...