Competitors abound, so if you want your company to stand out, you have to find ways to market your brand. Work hard on your marketing plans so you can optimise your B2B lead generation strategies to create meaningful leads that result in client conversion. Your efforts will not just expand your company’s reach, but it ...

Segmentify was beyond excited to host the Digital Marketing Manager Mike Morrison in the third vlog of the eCommerce Growth Show series two. Mike stated the five simple SEO steps for the growth of businesses that any small business can apply. From the podcast, we gain more information about search engines and implementable SEO strategies. ...

In this episode, we team up with Michael Boyle, MD of The Modernity Group to discuss how he and his team help brands succeed as “Modern Marketers”. Michael’s mantra is clear – mediocrity is out the window, the bland, the dull, the middle-of-the-road… forget it! We’ve got to know that being good enough will never ...

It used to be easy to just copy and paste your responses or even automate them. But now even a simple inclusion of the client’s name in a standardised email does not evoke any feeling of specialness and is often overlooked by customers. “We are entering the next level of maturity with regard to content ...

As digital marketing continues to evolve, paid advertising is becoming more prominent across all industries. Several major social media platforms already allow marketers to advertise to their audiences, but the dominant force in paid advertising is still Google. The ‘front door of the internet’ offers marketers a world of opportunity through their dedicated advertising platform, ...

Email marketing is nothing new. It’s been around for quite a while. But the interesting thing about it, is that it is still innovating. While some people may have disregarded the impact email can have on your conversion rate in ecommerce, many companies have recognized the power of marketing automation. The reality is that if ...

Overwhelmed by personalization? Perhaps you’re hoping it’s an unnecessary option, which only some businesses will waste their time playing with. But you’d be fooling yourself. Personalization is integral to onsite marketing now, and it will continue to be an important aspect of digital business for years to come. And yes, personalization means adjusting every single aspect ...

In digital marketing, psychology plays a great role. Ecommerce personalization is key to connecting with your customers today, but there is more to just speaking directly to your audience. You need to really know them, and understand just how to persuade them into making purchases. That’s where consumer psychology and marketing mind-games come in. With ...

Writing copy for ecommerce stores goes far beyond simple product descriptions. You can’t just describe what your products are. In fact, if you do that, you’ll be lucky to sell anything at all. Why? Because nobody wants to be sold to. People don’t like hard sales pitches. Moreover, it’s dull and uninspired. And that kind of writing won’t catch anyone’s ...

Establishing a foothold in the market place is far from straightforward. It is natural for marketplaces to sprawl and evolve, welcoming visitors from different demographic backgrounds as more products and campaigns become available. Ecommerce companies need to do plenty of background research on the existing landscape in order to define their brand communication strategy for their ...

In ecommerce, building strong customer relations is essential. When people are doing online shopping, they aren’t going to buy just anything from a site without doing a little research first. That research has a singular goal: Can the company be trusted to satisfy the potential customer’s needs? Companies who foster trust with their target audience ...

Getting customers to the checkout is not the finish line. In ecommerce, a serious amount of money is left on the table at the last moment, as online shoppers leave before completing their purchase. Abandoned cart emails are a sure way to remind your customers about your last interaction and convince them to complete their ...