Searchandising 2.0 is live! Get the details here.

Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

✓ Valid number ✕ Invalid number

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

5 B2B Lead Generation Strategies That Actually Work

Competitors abound, so if you want your company to stand out, you have to find ways to market your brand. Work hard on your marketing plans so you can optimise your B2B lead generation strategies to create meaningful leads that result in client conversion. Your efforts will not just expand your company’s reach, but it will increase profitability. Consider implementing the five B2B lead generation strategies below, which have all been proven to work in the real world.

Social Media Marketing

More than three billion people have mobile gadgets, which are loaded with multiple social media apps. If you want to amp up your lead generation, it is imperative to include social media as a critical component of your B2B marketing strategies. Studies show that the majority of companies engaged in business-to-business that leverage social media increase their sales by 62 percent. Client engagement is so much easier to boost in social media networks.

Direct Social Media Visitors to Your Website

By creating exciting posts with quality content on your social media apps, you can easily attract business clients to your site. Just make sure that the content resonates with your target audience. Work hard to ensure that your content is always updated and fresh. You can boost your content through sponsored ads, which don’t cost a lot. Some are even free.

Allow Newsletter Signups on Your Facebook Page

Utilise the free signup feature on Facebook that allows you to create a separate newsletter page or public page that’s specifically for businesses. You can quickly gain traction on this platform, so use this opportunity to get more business-related followers and subscribers. The goal is to get your consumers to sign up for your content so you can regularly send them quality materials to keep your brand at the forefront of your stakeholders. They can like, comment, and share these materials to help you tap a wider audience.

Use the Call to Action

This is an essential part of your content that instructs your clients what to do. Give them clear and concise instructions to avoid confusion. You want them to take action, so you can inspire them to perform tasks that will help your site and business. This final call will motivate your users to take action no matter where they are.

Leverage LinkedIn

In the professional sphere, LinkedIn remains at the top spot, so B2Bs must take advantage of all it offers. B2B marketers find this platform the most beneficial, with 89% of them fully invested in this LinkedIn platform compared to the other social media apps.

B2B Lead Generation

Use Content Marketing

Quality content that’s fresh and engaging attracts the attention of your audience. Content is king, and you will struggle with B2B marketing if you don’t plan the stuff you intend to release for public consumption. It takes some effort to come up with materials that will connect with your audience, but the rewards are worth all your trouble.

Host a Webinar

Video marketing statistics show that business audiences prefer a webinar because it focuses on a specific topic that your business audiences alike. The primary goal is not hard-selling but helping whoever is watching by providing more information.

Publish Research Reports

Entrepreneurs and professionals know that informed decisions can only be made on factual and verified information. Satisfy your industry clients by providing them with this kind of reliable data. Publish reports related to their business on your site and social media apps to get their attention.

Personalise Your Content

Customers are getting savvier each year and it’s becoming increasingly harder to grab their attention. That’s why a great deal of companies are adopting a personalised approach. Customers love that something has been recommended just for them. But what about B2B relationships? Do they get the same value out of personalised content? It’s a vital part of their overall strategy. So much so that over 60% of businesses have adopted a content personalisation strategy and claim that it’s highly effective.

Use Videos

Videos are the fastest way to show people how a product or service works. People of the modern world have reduced attention spans, and videos are great tools that attract the eyes and attention. For busy business people who are short on time, videos are the best way to attract their attention.


If you want to attract business owners, don’t underestimate the drawing power of a well-written blog. This is the perfect tool where your clients can get in-depth information. Aside from that, this also boosts your rankings in the search engines.

B2B Lead Generation

Email Marketing

Increase the email engagement of your business audience by including B2B email marketing in your plans. Apart from enhancing audience engagement, you generate more leads. A third of all B2B buyers always share interactive content via email.


Use an attention-grabbing subject that will keep your clients focused on your content. When they see this short headline that is 55 characters or less, they must be curious enough to click and see what’s inside.

Relevant Content

Your email will go directly to the junk folder if what you are giving your target is not substantial material; what’s worse if it gets sent to spam. The information on these must be relevant to your business clients. The substance is key. You don’t want to waste anyone’s time, so provide quality over quantity.

Email CTA

All emails in your marketing campaign must have call to action that is clear, concise, and detailed. Create a sense of urgency with your clients so that they will be compelled to click on your site.

PPC or Pay Per Click

For quick and fast results, PPC is the answer over SEO and content marketing. To succeed, you must know your target audience. The only caveat is adblockers or specific laws that may deter them from seeing your clickable ads and banners. Google Ads is the most popular to date.

The Search Network

When someone is already actively searching for something, make sure your Google Ads appear on top of the search results. This way, it is easy for your clients to see and click your ads. It works well because they are searching to begin with.

Digital marketing

Using this strategy means your adverts will appear on different sites that have agreed to allow Google to show adverts to visitors. These ads are visually oriented and can be created with an automated advert generator to help you pit.


As the name implies, this one works just like the display network, but your ads will only be shown to the people who have already visited your site. It makes much sense to focus your efforts on returning clients. Another term for this is retargeting.

B2B Lead Generation

Search Marketing

You may have the best reviews in the world, but if your clients cannot find you, all your efforts are just wasted. Search marketing is a crucial component of your plans. This has the power to increase your site visibility and traffic using a plethora of effective SEO tools. There are two significant kinds of search marketing discussed below.


This stands for search engine marketing, which means acquiring tons of traffic by paying search engines to boost your listings. This means when someone searches for relevant keywords related to your business, the first adverts they will see are yours. Other submethods in this category include SEO, paid placements, digital asset optimisation, and contextual advertising.


Search Engine Optimisation is another excellent method that you need for B2B marketing, as it increases website traffic through free listings. Since SEO is organic and not paid, results can also be shown within the middle of a web page.


If you want your business-to-business company to thrive, follow these effective B2B strategies to help you make a strong pipeline and a steady rate of growth. Make sure you grab the attention of these business owners, provide value with your goods and services, and ensure that your offerings will ease their problems. Generate leads that turn into conversion to ascertain you don’t succumb to the competition.

Marketing Know-How

Become a better marketer with Segmentify's weekly newsletter!

You may also like

Say Hello to Powerful Search with Searchandising 2.0!

Customers increasingly rely on internal search to navigate your website. But what happens when search results are irrelevant, slow to load, or fail to personalise the experience? Frustration sets in, ...

25 April 2024
Custom Couture: High-End Lessons in Marketing Personalisation from Luxury Brands

Welcome to Marketing Personalisation 201: Lessons from Luxury Brands! But why are we looking to luxury for lessons in marketing personalisation? Because for these high-end brands, personalisation isn...

25 March 2024
Email Subject Line A/B Testing Best Practices

Ahh, the subject line… The first impression, the battle cry that cuts through the noise and determines whether your message gets heard or deleted in a ruthless swipe… While some might find the art...

15 March 2024
Finding That Sweet Sweet Spot: The Ideal Email Marketing Frequency

Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too many love letters, you overwhelm your lover. Send to few, you appear distant and disinterested. S...

11 March 2024
How LEGO Conquered the Adult Market (And Why You Should Care)

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift in recent years. The company, traditionally associated with children’s toys, has successfully e...

04 March 2024
Predictive Segmentation: How to Supercharge Customer Engagement with Segmentify

Are you struggling with reaching your target audience? You’re spending hefty chunks of your budget on targeted ads but not getting sales in return? Do you wish for a magic mirror to tell you what yo...

28 February 2024