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Category: Marketing
Online Shopping’s Future Trend: Voice Commerce
Online shopping is a rapidly growing sector that also faces rapid change and innovation. Voice features are the current trend and innovations in this sector. Most importantly, voice search. Currently, consumers do searches, purchases, and redirect to other pages using their voice without a keyboard. All of this is possible with the improvement of voice ...
All You Need to Know About Web Push Notifications
Mobile telephones and the Internet modified our lives in greater ways than one. As telephones and pagers advanced into glossy smartphones and laptops, manufacturers found out that the high-quality manner of interacting with clients is in the gadgets they use each day. Enter internet push notifications. What are web push notifications? If you’ve subscribed to ...
How eCommerce Platforms Can Capitalise on Smart Search
Segmentify Launches Personalised Searchandising Solution The wait is over! Segmentify’s revolutionary Personalised Searchandising solution is about to go live. Before we dive into details about how you can join the waitlist, let’s discover all you need to know about personalised searchandising, also known as smart search, and how this solution is allowing eCommerce companies to ...
How Segmentify Contributed to a 300% Increase in Revenue of Celtic’s new In-house eCommerce Operation!
Segmentify was beyond excited to host the eCommerce Manager of Celtic FC, John Bruce in the third vlog of the eCommerce Growth Show series three. John opened up about the critical factors involved in bringing their eCommerce operation back in-house and the key part that Segmentify played in contributing to a 300% increase in revenues! ...
What’s going on with marketplaces?! – Graham Broughton
In the tenth vlog of the fourth series of the eCommerce Growth Show, Graham Broughton, Co-Founder of Storesome, talks to Phill about the acceleration of brands adopting their own marketplaces! <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: ...
“Bricks and Mortar” is not dead! – Sophie Wilson
In the ninth vlog of the fourth series of the eCommerce Growth Show, Sophie Wilson, Digital Consultant at Astound Commerce, talks to Phill about the importance of “joining up” the on and offline retail experience! <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” ...
The Importance of a Brand “Story” – Sarah Braud
Segmentify was beyond excited to host the Content Strategist of Braud Creative; Sarah Braud is in our seventh episode of season four of the eCommerce Growth Show. In this episode, Sarah told us about the importance of brand marketing, how brand marketing works and how to come up with an outstanding story. Sarah Braud is ...
It’s all about the “authority”! – Chris Thomas
In the third vlog of the fourth series of the eCommerce Growth Show, Chris Thomas, Founder of Yonder Agency, talks to Phill about the importance of “taking authority” in the space that our brands reside! Tune in to hear about the importance of, and how Yonder can help guide brands to gain an authoritative position ...
What Is “Conversation Marketing”? – Stephen Carl
Segmentify is excited to host Stephen Carl, founder of the Needle Movement, in our fourth series’s second episode. The podcast reveals the key metrics and methods behind the efficiency of conversation marketing. In addition, Stephen mentions the effects of conversion marketing on buyer’s choices and the key things about how to start and grow conversion ...
How Segmentify solved Sephora’s Complex Searchandising Needs!
In the newest episode of the eCommerce Growth Show, our host takes on how Sephora was battling to solve its searchandising needs and utilised Segmentify’s unique solutions. In addition, this show covers how Segmentify employs a significant position in helping clients address common eCommerce platform issues and gain the most out of their platform, delivering ...
Kevin Urrutia tells us his inspirational story and explains how to take your content to the next level!
In our twenty-fourth episode of the second series of the eCommerce Growth Show, Kevin Urrutia, Founder of Voy Media, draws on his frontline experience building multiple brands, as he shares his insights on how you can lean on tried and tested methods to speed up the realisation and success of your creative content! If you’ve ...
Empowering in-house digital marketing teams and agencies
In our twenty-first episode of the second series of the eCommerce Growth Show, John Readman shares what his company, Modo25 is doing to empower the world of digital marketing, supporting eCommerce teams and agencies with their predictable marketing platform “BOSCO” and providing work for orphans in Uganda at the same time! If you’ve not done ...