As digital commerce continues to evolve, it has become more challenging than ever for retailers to stand out from their competition — and consumer expectations aren’t making it any easier for them. As the retail space continues to grow and expand, we find ourselves becoming more accustomed to a certain type of experience as consumers. ...

The fashion industry is evolving faster today than it ever has in the past – and technology is behind the rapid change. Not only are fashion trends constantly changing, but how people consume and learn about fashion is evolving as well. Introducing the online shopping experience revolutionised the fashion industry and social media has only ...

It’s estimated that we will have 1.92 billion global digital purchasers by the end of 2019. It’s also estimated that ecommerce purchases will account for 13.7 percent of the world’s retail sales in 2019. (Statista) Actually, with a global population of about 7.7 billion people, that’s about 25 percent of the world’s population who will ...

It used to be easy to just copy and paste your responses or even automate them. But now even a simple inclusion of the client’s name in a standardised email does not evoke any feeling of specialness and is often overlooked by customers. “We are entering the next level of maturity with regard to content ...

Not to brag but… Segmentify was named one of Forbes top 25 Machine Learning Companies to Watch. Forbes writes:“Segmentify’s vision is to create a better online shopping experience personalised for each visitor and increase the conversion rates for online retailers. The startup does this by creating a unique online shopping experience that is relevant to ...

The personal shopper is a concept older than the department store, but it is changing under the e-commerce revolution, and your customers will see it as a shift for the better. Think of the last experience you had at a new online store. You had to search a little to look for deals, learn their ...

In terms of online purchase habits, people put a lot of faith and trust in the product descriptions of whichever item they are interested in buying. Whether you operate as a small independent online store or as a large international reseller, the product descriptions you feature will make or break your sales. According to Big ...

Segmentify’s co-founder and UK chief executive Murat Soysal joined forces with Raconteur Media and The Times, to reveal the importance of AI in transforming the customer experience. In an era of hyper-connected consumers, the customer journey and elements of the customer experience are the keys for driving value. Building long-term proactive engagement and personalisation is ...

Segmentify is the most intelligent personalisation tool around the world and helps businesses to increase revenue while improving their customer experience by intelligent product recommendations. As the reach and success of Segmentify and its clients grow, we proudly continue to improve our service and invest in new innovation to satisfy the needs of our e-commerce ...

Are you segmenting your customer base? If not, you’re missing out on one of marketing’s most powerful concepts. Whether in e-commerce or onsite, marketing is meant to turn viewers into customers. Customer segmentation lays the groundwork to deliver targeted and personalised marketing. But how does customer segmentation work, and how does it use personalisation to ...

It’s been quite an outstanding year for ecommerce all over the world. According to the latest Internet Trends Report by Kleiner Perkins, global usage of internet reached 50% by the end of 2018, making half of the world population an active internet user. In other words, there are nearly four billion people with £2.5Tn to ...

Who wouldn’t want to access an online shop, find everything they needand feel that their needs have been finally listened to? When you create a personalised shopping experience for your customers, you know that you cannot fail. It is already a universal truth that marketers and communication specialists are putting a lot of efforts towards ...