Customers love the personal touch. From emails that address them by name, to personalized product recommendations, ecommerce in 2018 is more connected with the customer than ever before. Advancing AI technology helps ecommerce websites drive online sales by analyzing consumer behavior online, anticipating their next move and presenting shoppers with options that feed directly into ...

Imagine walking into a store, being greeted by name and having the staff guide you around, showing you only items that you actually like and have a genuine interest in buying. What if they knew your favorite colors, styles and tastes? What if they could streamline your shopping experience without any of the hassle of ...

If you’re in ecommerce, you already know that a website is only as good as the personalization tool it uses. According to research by Gartner, B2B companies with effective personalization on their ecommerce sites will outsell competitors without the same level of personalization by 30% in 2018. Benefits of Personalization are Simple, yet very Effective ...

Does your company rely on email marketing? If so, you probably rely on an email marketing automation tool, too. And, yet, if you aren’t seeing the results you want, that software could be – at least partially – to blame. That’s because it can be easy to forget that emails sent with this technology often ...

The healthcare industry is one of the oldest in the world and, despite how far we’ve come in terms of treating patients, the way organizations market to them has always been lagging behind. That’s beginning to change in a major way, though. Many healthcare organizations have already begun leveraging the same ecommerce personalization strategies that ...

What if one change to the way your company priced its products or services was guaranteed to increase profits? You’d probably begin implementing it right away, correct? Well, although that’s the kind of results personalized pricing offers, it might not necessarily make sense for your business. What is Personalized Pricing? Put simply, personalized pricing is ...

The finances sector may be one of the oldest industries on the planet, but that doesn’t mean it’s immune to evolution. The world has changed a lot, especially over the past decade. If your financial institution wants to remain competitive over the next decade, it must begin investing in personalisation. Digital Banking is Now the ...

Are you a B2B company that isn’t seeing results from your marketing campaigns? If so, there’s a very good chance it’s because you’re taking an approach that is completely wrong for B2B purposes. Instead of throwing more time and money at the problem, consider how account-based marketing could help. What Is Account-Based Marketing?  Account-based marketing ...

Do you track how visitors of your ecommerce website behave? Of course you do! Everyone knows how important analytics are. However, what most people don’t know is just how important non-click analytics can be for increasing conversions. What Is Behavioral Data and Why Are These Analytics Important? As the name suggests non-click behavioral data refers ...

Ecommerce personalization has always been the kind of high-powered technology that almost any company from almost any industry would love to have helping their customer acquisition strategy. However, for a long time, it wasn’t an option for many businesses. Today, that has changed. Ecommerce personalization is more affordable than ever before. When you combine that ...

Even if you’re lucky and hardworking enough to have a successful e-commerce store, you might be losing an important source of income without even knowing about it. One of the main sources of lost revenue for today’s e-commerce stores is cart abandonment. Potential customers in every industry have a tendency to browse through a website, ...