Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

Label Recommendations: When you have a lot to offer

Running an e-commerce store means catering to hundreds or even thousands of online demands all at the same time. Unless you’re running a hand-made items store targeting a very niche audience, having a large number of products usually helps convert your visitors into customers. This is especially true for marketplaces, but it can also sometimes cause challenges with respect to defining target audiences. If you’re offering products both for family vacations and pet care, narrowing down your categories to a minimum is a must for effective e-commerce personalization!
In simpler terms, separating your product groups into categories is E-commerce 101. It helps with customer guidance, recommending personalized products and gathering more data. However, your customers may be interested in more than just one category.

Your customers aren’t one dimensional

Your customers cannot be defined by one simple preference or style. Each of them is a unique human being, with multiple likes and needs.
When you’re talking to a wider audience, going off the path every now and then may not be a bad idea! After all, a female customer who is interested in mountain gear could also very well be interested in high heels – especially if they’re all tagged ‘Same Day Delivery’! So why not take a chance, and show her both of these items?

This is where our new feature, Label Recommendations, comes in handy!

Just like categories or brands, labels can also be used for creating recommendation campaigns in Segmentify. All you have to do is simply add the label you want to feature in your next campaign, and that’s it!
To avoid limiting yourself to just one category or brand, try putting tags on your products, such as ‘20% off’, ‘Just Arrived’ or ‘Free Shipping’ to create recommendation bundles from various categories. If used strategically, having the option to step out of category lines is a great opportunity to drive more online sales.

So how can you use label recommendations to optimize your conversion rates?

Choose your words wisely

We all know how impatient e-commerce customers can be. Try putting labels on your products that will cause a stir, such as ‘Last 10 in stock’ or ‘50% off only for today’. Giving tempting names to your labels will definitely lead visitors to your checkout page!
And while they’re there…

Labels can be a great way to up-sell

Once customers are on your checkout page and ready to make a purchase, try showing them a new group of products with the label ‘Same Day Shipping’. It’s almost impossible to resist the thought of ordering a product online and putting your hands on it the same day. It’s a simple, yet very powerful way to up-sell to your customers while they’re still warm!

Welcome summer – or any special occasion

We don’t need machine learning for this one! No matter what age, gender or browsing history, everyone is always excited for summer. Remind them of the vanilla smell of sunscreen or the fruity taste of colorful smoothies with a recommendation bunch tagged as ‘Welcome Summer’. They may be not related in category, but they’re things all e-commerce customers would agree on missing during the rest of the year!
Of course, the same strategy applies to Christmas, with cinnamon rolls and warm sweaters tagged as ‘Tis the season!’, and to Mother’s Day or any other special occasion.
Like what you read? Start exploring how personalization can improve your business right now!

Marketing Know-How

Become a better marketer with Segmentify's weekly newsletter!

You may also like

How to Develop a Robust Customer Segmentation Strategy in 5 Steps

In today’s competitive eCommerce landscape, businesses must find ways to stand out from the crowd and keep customers coming back for more. One of the most effective strategies for achieving this is ...

28 March 2023
The Ultimate Guide to Google Shopping

Do you want to list your products and increase the visibility of your business? Google Shopping is a powerful tool to drive sales and conversions. Additionally, it allows businesses to reach potential...

23 March 2023
How to Optimise Customer Acquisition Cost in 9 Steps

You might be struggling with acquiring new customers. Or, you might be satisfied with the outcomes of your customer acquisition efforts, but still wonder why your customer lifetime value doesn’t mak...

21 March 2023
Travel Booking On-Site Search Tips & Best Practices

Let’s say you want to get out of the city for the weekend or go for an adventure in a faraway place for a couple of days. What is the first thing you do? Search for accommodations in your desired lo...

16 March 2023
Is There a Way for Brands to BeReal?

Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show who they truly are without filters and the need to stage, overthink, or edit images...

06 March 2023
Ultimate Guide to Email Marketing Segmentation

Ever since Ray Tomlinson sent the first email in 1971, email marketing has been a thing. Decades have passed; email marketing has evolved. People receive many emails daily, and most are not even ...

02 March 2023