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Segmentify Blog
Leader in eCommerce Personalisation, Search and Analytics
Segmentify is a Customer Engagement Platform that enables brands to provide hyper-personalised customer experiences. Leading brands...
5 Marketing Lessons from Emily in Paris
Bonjour, mes chers! Comment ça va? I have to admit that I, too, am guilty of...
How to Improve Paid Marketing Efficiency by Understanding Market Segmentation
You must first understand your target users to create a successful paid marketing strategy. Target users...
What is Customer Acquisition Cost & How to Calculate It
Seeing that you are acquiring a good amount of customers is great. But is it really...
The Importance of User Experience in Search
Would you want your visitors to find exactly what they are looking for on your website...
Product Zoom In: Social Proof
Imagine a scorching summer’s day. You desperately want some ice cream, and there they are—two ice...
How Naughty Dog Marketed The Last of Us Part II
Being scheduled for a Windows release in March 2023 and the soon-to-be-released TV adaptation by HBO...