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Segmentify Blog

Leader in eCommerce Personalisation, Search and Analytics

Segmentify is a Customer Engagement Platform that enables brands to provide hyper-personalised customer experiences. Leading brands...

24 Jan 2023
5 Marketing Lessons from Emily in Paris

Bonjour, mes chers! Comment ça va? I have to admit that I, too, am guilty of...

19 Jan 2023
How to Improve Paid Marketing Efficiency by Understanding Market Segmentation

You must first understand your target users to create a successful paid marketing strategy. Target users...

18 Jan 2023
What is Customer Acquisition Cost & How to Calculate It

Seeing that you are acquiring a good amount of customers is great. But is it really...

17 Jan 2023
The Importance of User Experience in Search

Would you want your visitors to find exactly what they are looking for on your website...

16 Jan 2023
Product Zoom In: Social Proof

Imagine a scorching summer’s day. You desperately want some ice cream, and there they are—two ice...

12 Jan 2023
How Naughty Dog Marketed The Last of Us Part II

Being scheduled for a Windows release in March 2023 and the soon-to-be-released TV adaptation by HBO...

11 Jan 2023