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Segmentify Blog
The Power of Personalised Search for Consumer Electronics Retailers
When was the last time you searched for something online? Or, let me rephrase that; when...
What is FinTech? An Overview
If we stop and think about it for a second, FinTech plays a significant role in...
Leader in eCommerce Personalisation, Search and Analytics
Segmentify is a Customer Engagement Platform that enables brands to provide hyper-personalised customer experiences. Leading brands...
5 Marketing Lessons from Emily in Paris
Bonjour, mes chers! Comment ça va? I have to admit that I, too, am guilty of...
How to Improve Paid Marketing Efficiency by Understanding Market Segmentation
You must first understand your target users to create a successful paid marketing strategy. Target users...
What is Customer Acquisition Cost & How to Calculate It
Seeing that you are acquiring a good amount of customers is great. But is it really...
The Importance of User Experience in Search
Would you want your visitors to find exactly what they are looking for on your website...