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Segmentify Blog
Beginner’s Guide to Web Push Notifications
Push messages are a critical part of omnichannel communication strategy. Did you know that you can...
Conversion Rate Optimisation in 8 Easy Steps
Even though it is one of the most important metrics to follow in digital marketing, there...
Gen Z Search Behaviour: How to Understand and Optimise?
Like any generation, Gen Z has several traits that set them apart in terms of how...
Spin the Wheel Pop-Ups: Improve Conversion with Gamification Marketing
A spin wheel pop-up can be a great conversion tool for your website. It’s a gamification...
What is Email Marketing and Why is It So Effective?
Everyone has a folder in their mail providers page dedicated to filtering and separating marketing campaigns...
How Will Customers Search in the Future?
Previously we have explored why we search for everything on the Internet and the evolution of...
The Evolution of Search & the Customer Journey
The Search function has evolved dramatically since the 10 blue links. Google has distinguished itself from...