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Segmentify Blog

Beginner’s Guide to Web Push Notifications

Push messages are a critical part of omnichannel communication strategy. Did you know that you can...

19 Dec 2022
Conversion Rate Optimisation in 8 Easy Steps

Even though it is one of the most important metrics to follow in digital marketing, there...

15 Dec 2022
Gen Z Search Behaviour: How to Understand and Optimise?

Like any generation, Gen Z has several traits that set them apart in terms of how...

12 Dec 2022
Spin the Wheel Pop-Ups: Improve Conversion with Gamification Marketing

A spin wheel pop-up can be a great conversion tool for your website. It’s a gamification...

08 Dec 2022
What is Email Marketing and Why is It So Effective?

Everyone has a folder in their mail providers page dedicated to filtering and separating marketing campaigns...

06 Dec 2022
How Will Customers Search in the Future?

Previously we have explored why we search for everything on the Internet and the evolution of...

05 Dec 2022
The Evolution of Search & the Customer Journey

The Search function has evolved dramatically since the 10 blue links. Google has distinguished itself from...

30 Nov 2022
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