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Segmentify Blog

How to Capture Gen Z’s Attention with Your Marketing

Shopping habits and trends are unique to each generation. For years, marketing strategies have been developed...

22 Dec 2022
How to Personalise Your Emails in 3 Easy Steps

Want your customers and prospects to feel like you are talking to them personally? Then you...

20 Dec 2022
Beginner’s Guide to Web Push Notifications

Push messages are a critical part of omnichannel communication strategy. Did you know that you can...

19 Dec 2022
Conversion Rate Optimisation in 8 Easy Steps

Even though it is one of the most important metrics to follow in digital marketing, there...

15 Dec 2022
Gen Z Search Behaviour: How to Understand and Optimise?

Like any generation, Gen Z has several traits that set them apart in terms of how...

12 Dec 2022
Spin the Wheel Pop-Ups: Improve Conversion with Gamification Marketing

A spin wheel pop-up can be a great conversion tool for your website. It’s a gamification...

08 Dec 2022
What is Email Marketing and Why is It So Effective?

Everyone has a folder in their mail providers page dedicated to filtering and separating marketing campaigns...

06 Dec 2022